Now in its fourth year, the Stella-brate the holidays program invites customers and business partners to join a collective effort to provide meals for those in need. The program features a series of fundraising events, promotions and partnerships with local businesses, with all proceeds directed toward Harry Chapin Food Bank.

Participating grocery stores will feature Stella displays equipped with QR codes, which enable customers to donate directly to support Harry Chapin Food Bank. Additionally, participating bars and restaurants throughout the region will collect food donations, which will be delivered to Harry Chapin Food Bank by Suncoast Beverage, in exchange for a Stella Chalice.