The Jones family is running parallel London to raise funds to help ToyLikeMe keep shaking up the toy box for 150 million disabled children worldwide who need toy box representation.

Founded by our friends Karen and Rebecca who we met when Reuben was just a baby, ToylikeMe is an arts and play based not-for-profit community interest company celebrating disability representation in toys and calling on the global toy industry to better represent 150 million children worldwide who rarely who rarely see themselves represented in the toys they play with.