The Muscle Help Foundation
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Case study: donations in action
Westlife Muscle Dream at Wembley Arena – “If I could make a moment last forever, this would be the one that I choose” (, Muscle DReam beneficiary, Ben). One of Westlife’s biggest fans is 23yr-old Ben who has Duchenne Muscular Dystrophy (DMD); he’s seen them in concert 15 times, but never personally met the band. The charity organised a personal 1:1 VIP meet and greet with Westlife at Wembley Arena where Ben was able to chat, receive autographs and have photographs taken. The 'magic-dust' moment came in front of 10,000 screaming fans, when one of the Westlife band members made a special dedication to Ben by announcing and singing his all-time favourite song ‘I will reach you’.