Charity ride in somerset for ICON.

ICON is a nationwide program and now a registered charity that is desigend to reduce the occurrence of abusive head trauma in babies. Babies cry, you can cope. When babies cry it can be stressful and overwhelming. Help is out there and all you need to do is ask.

The idea for the ICON programme and the different interventions within it was conceived by Dr Suzanne Smith PhD following a Winston Churchill Memorial Trust Travel Fellowship to USA and Canada in 2016 which included the study of effective interventions and research into the prevention of Abusive Head Trauma (AHT).

Research suggests that some lose control when a baby’s crying becomes too much. Some go on to shake a baby with devastating consequences. Suzanne found that the most effective evidence-based programmes studied provide a simple message that supports parents/caregivers to cope with infant crying.

Apart from preventing AHT, most people who have ever cared for a baby appreciate some advice about how to comfort a crying baby and how to cope when it goes on for a long time.

I - infant crying is normal

C - comforting methods can help

O - its OK to walk away

N - never, ever shake a baby

Myself and a small team of fellas will be riding the 2024 Quantock quake for this extremely worthy cause and we hope you can donate and spread awareness of the message that ICON has to share.

We will keep the donation page alive for donations up until the 27th of September as that will be the end of ICON week and if you want to know what that is head over to the website and take a look. Finally we will try our best to record our little escapade on two wheels and put a little video together on youtube to share with all of you kind folks who were willing to donate a little to help prevent the tragedy of abusive head trauma in babies.