The business is within the sales and marketing segment and initially will be based around the hospitality and catering industry (of which I have many years experience - from hotels, restaurants, bars and cafes). Profits made from the company will be given back to "shareholders" on a monthly basis and paid into a Cumberland Building Society account of their choosing (my business advisor is with The Cumberland).

Any company or group helping with this business will receive free advertising from the company in terms of sales and marketing (as well as 10% of the annual financial profits). A further 10% of the profits will be divided and given to local charities - for which "members" may select an organisation to donate to.