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Anthony Lovering raised £50 from 1 supporter


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Closed 26/10/2018



£50raised of £15,000 target by 1 supporter

    Weʼve raised £50 to Rebuilding Halfpenny Green Cider Company

    Funded on Friday, 26th October 2018

    What is crowdfunding?

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    I started the Halfpenny Green Cider Cider Company in 2017 after being made redundant. The idea behind the company was to make 100% juice craft cider. I developed a system to make naturally sparkling cider in champagne style bottles and made 4 distinct styles, A keeved cider, A Prosecco style cider, A blended bottle conditioned cider and a champagne style cider. The processes I developed, apart from the champenoise method, are unique to the Halfpenny Green Cider Company and I was trying to promote cider as a luxury beverage and an alternative to the low quality, cheap Prosecco flooding the UK markets. For more details of the products please see

    2018 was my first year of trading and the first commercial cider I had made. I entered "Florin" my keeved naturally sweet bottle conditioned cider into the UK premier cider competition, The Royal Bath and West in Somerset and my cider not only won gold in the class but was voted as Reserve Supreme Champion

    I also entered "Florin" into the Royal Three Counties Cider and Perry Association UK Cider Competition and got 2nd place

    On 21st June 2018 an electrical fault started a fire in the cider barn and destroyed the barn and all the equipment. I'll post some pics later. I think that the processes and products I have developed are important to help change the perception of cider in the market and to help develop a home grown alternative to cheap, low quality prosecco so I intend to start all over and rebuild the company.

    After checking the insurance I had does not cover the damage so, in effect I wasn't insured. I don't have the funds to rebuild so I am asking for assistance to anybody who would like to see cider elevated to an affordable, high quality, made in the UK, luxury sparkling beverage

    I am not asking for charity only that you purchase my cider in advance so I can use the money to rebuild the company. As soon as I have stock next year you will receive the cider you have ordered.

    Thanks to all that have supported me during this difficult time and I hope, with all your help, to be back up and running soon.

    A J Lovering, Cider maker



    Anthony Lovering

    Updates appear here

      6 months ago

      Anthony Lovering started crowdfunding

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      Page last updated on: 6/30/2018 6:34 AM



      • Mark Cooper

        Mark Cooper

        Jun 30, 2018

        Good luck Tony!Your cider is great, I look forward to drinking more of it next year.


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      Anthony Lovering

      Anthony Lovering

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