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Arts Marketing Association

Arts Marketing Association is crowdfunding

raised of £1,800 target by 2 supporters

Weʼre raising £1,800 to help us keep supporting the arts and cultural sector with free training and resources

What is crowdfunding?

Crowdfunding is a new type of fundraising where you can raise funds for your own personal cause, even if you're not a registered nonprofit.

The page owner is responsible for the distribution of funds raised.


Arts, culture and heritage organisations saw income dry up almost overnight due to the impact of Coronavirus. AMA is a sector support organisation, working to help the people in those organisations responsible for communicating with and engaging audiences. With organisations closed, the people we support have been pushed into a position of keeping things going using the digital tools at their disposal. We're doing our best to support them - that's what we're here for - and as there's no money available to fund their training, we're delivering as much as we can for free.

We began with free webinars on Crisis Communications Planning, Wellbeing for you and your Team, Social Media - Content and Comms in Challenging Times, and Connecting with your Audiences in Tough Times, and each sold out within a couple of hours. People want and need this training, so we're making all our webinars free to anyone over April and May 2020. Where possible, and we have consent from our external trainers to do so, we are making recordings of the webinars available too.

These are hard times for all of us, but we want to do whatever we can to help get us all through this as best we can. We are, however, a business, and keeping things running during this time is as hard for us as it is for all of you. We're not charging for our webinars, but if you are able to make a contribution, however small, it would be greatly appreciated. We understand that everyone is going through their own difficulties, and this may be an impossible ask of you right now, but we hope that if enough people can contribute whatever they can afford, AMA can keep providing free training for as long as possible.

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Arts Marketing Association

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    3 months ago

    Arts Marketing Association started crowdfunding

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    Page last updated on: 6/15/2020 11.27



    • Fiona Fraser

      Fiona Fraser

      Jun 15, 2020

      Thank you so much for making your webinars free at the moment. At a time when things feel so uncertain, I've derived both practical benefit and renewed enthusiasm from watching them.


    • Anonymous


      May 17, 2020

      Thank you for the great job you do keeping us informed

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    About the fundraiser
    Arts Marketing Association

    Arts Marketing Association


    The Arts Marketing Association has been supporting the arts, culture and heritage sector for the past 25 years. We provide training and resources to help people working to connect and promote art and culture organisations with/to audiences.

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