It is all too easy for small charities to concentrate all their energy in doing the thing they were set up to do, namely to help improve communities and society. Nowadays, however, without a comprehensive and rigorous understanding of digital technology, even the best performing organisations will become less and less visible to their sponsors and the public, resulting in serious reductions in income, resources and impact.

My background is in journalism, media and advertising. I have recently helped a charity to develop their digital strategy, deliver an interactive website complete with a large cache of quality content, and we met a number of their business objectives along the way. The director informed me that I was able to achieve a bigger and more positive change for the organisation than the firm of consultants hired last year for £10k. I am now developing a free online resource to help many more charity teams to gain awareness of digital transformation and learn how to use the Internet to unlock the benefits of digital technology. By helping me, together we can help charities to become much more effective for their causes, and continue to improve communities and society.