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Brixton Finishing School for Digital Talent raised £14,366 from 118 supporters


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Closed 02/08/2020

raised of £20,000 target by 118 supporters

    Weʼve raised £14,366 to fund our C19 "virtual" version of Brixton Finishing School, an award-winning social mobility/employment project for young people

    Funded on Sunday, 2nd August 2020

    What is crowdfunding?

    Crowdfunding is a new type of fundraising where you can raise funds for your own personal cause, even if you're not a registered nonprofit.

    The page owner is responsible for the distribution of funds raised.


    A recent survey of our students revealed that 31% of those currently studying/graduates about to enter the media industry felt that their race was the biggest barrier to entry.

    This needs to change.

    COVID 19 is disrupting the futures of young people across the UK. The work experience, placements and entry level roles so many were working so hard towards are evaporating. Their chance to fulfill their potential and achieve economic success is under threat.

    We urgently need funds to support them and donations of online courses and time to upskill them.


    We invite you to take part in The 31 Challenge to raise money so we can continue our vital work in encouraging a more diverse ad industry.

    The challenge: Enter an individual or team to complete 31km in 31 days – cycling, running, pogo-sticking, swimming – whatever you like! Track your team’s progress via the #31Challenge on social channels to see how you stack up.

    How to get involved: Donate on this page with your team name and participants to sign yourselves up. Additional sponsorship for individuals is also encouraged.

    Download your entry pack here

    Suggested entry fees and bonus rewards for each!

    £2500 plus - #Changemaker status for your company and Ally Owen (Founder of BFS) available to speak at your corporate events 2020. Access to talent pool created by BFS once sponsors have chosen.

    £1000 - BFS thank you on LinkedIn and Social, invite to school graduation in 2021, chance to hold an online masterclass, Changemaker badge.

    £500 - BFS Thank you and LinkedIN and Social - Hold an Instagram Live/career talk, Changemaker badge.

    £250 - BFS Thank you on Social Media, Changemaker badge.

    £100 or £50 - Individual change maker badges!

    Please also donate ONLINE COURSES and your TIME!



    Groups that have traditionally faced challenges 'breaking into' careers are likely to be disproportionately affected in this crisis. We need to create positive pathways for those affected by the crisis, a chance to upskill and open new doors. They need a structure to help them win in the future and give them hope. These groups include those of multicultural, working class and neurodiverse backgrounds.

    We also need to protect and enrich the talent pipeline with a diversity of voices for employers in the future.

    Brixton Finishing School for Digital Talent is working to resolve these challenges, nationally, by building a 'virtual' summer school (and we hope, beyond) that prepares you for the creative industries.

    We believe talent is distributed equally across the UK but opportunities are not, and a virtual school, a creative/advertising industry backed gateway is the answer. We will prepare as many as we can across the UK to be in the best position to win once opportunities open up again.

    It's, free, industry taught and open to 14- 25 year olds to support them in achieving their potential in the Creative, Advertising and Technology industries.

    We are facing a huge shortfall in funding and need your financial support to make this a reality - please can you ensure potential isn't wasted? We do SO MUCH with so little - this really is a chance to make a difference to a young person's outcomes.

    We are partnering with Speaker4Schools nationwide to virtually replace lost work experience programmes/placements with this course for interested 14-18 year olds, opening up our 'secret' world of advertising to a much wider audience and introducing the concept of this as a career at a younger age.

    We will be virtually working with 18-25 year olds from multicultural, white working class and neurodiverse backgrounds to accelerate their skills, network and employment potential. This will ensure our industry continues in its need to transform it's diversity and inclusivity.

    Brixton Finishing School disrupts the way the Creative, Advertising, and Tech Industries recruit talent, creating employment opportunities for those from "under represented" groups.

    Pre Covid our programme had a 95% graduate employment rate. Things are now tough and roles aren't open - but we are best placed to prepare as many as we can to be in prime position to win once opportunities open up again.

    We offer a free, premium, training programme to groups 'under utilised' by employers (multicultural, white working class, neurodiverse). It's industry led and ends with our graduates shortlisted for 'ring fenced' roles at our partners.

    Our work is even more important due to the impact of COVID 19 on employment.

    By creating a virtual school, we overcome the challenge of our London location, and hopefully get some more northern and regional voices into the business.

    We are facing a shortfall in funding and need your help to ensure we can protect the futures of young people across the UK who want to break into this world. We have a massive opportunity to make a difference.

    It will include weekly webinars with industry experts, professional skills workshops, live Q&As, virtual group project work on real briefs and remote mentoring. We envisage it being ongoing and growing in terms of its breadth of coverage.

    It's a huge opportunity to open Adland's doors to ALL at a time when hope of a better future is key.

    Brixton Finishing School looks for qualities in people when selecting who will take part, we value qualifications but we also value potential.

    Please support us in our mission to protect the potential of our younger generation and to literally change the face of 'Adland'.

    We are also looking for partners who will donate professional skills, digital marketing and engaging project briefs.. please contact


    News Coverage:

    Campaign "Brixton Finishing School launches virtual learning during coronavirus"

    Creative Review "Brixton Finishing School's new virtual course combats coronavirus paralysis"

    The Sun Break into the elite with Brixton Finishing School



    Brixton Finishing School for Digital Talent

    Updates appear here

      4 months ago

      Brixton Finishing School for Digital Talent started crowdfunding

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      Page last updated on: 8/2/2020 10.57



      • Mark Brickley

        Mark Brickley

        Aug 2, 2020

        Hope it goes well!


      • Anonymous


        Aug 2, 2020

      • James Isilay

        James Isilay

        Jul 31, 2020

        I am delighted to make a donation (which the Company is going to match) in order to enter the teams from Cognism.


      • Karen Blackett

        Karen Blackett

        Jul 30, 2020


      • Hessam


        Jul 30, 2020

        Such a Great Cause


      • Fran


        Jul 30, 2020

        Best of luck Ally! I really hope you reach your target and more!


      • Ben Price

        Ben Price

        Jul 30, 2020

        Good luck to all those current and future on the BFS course looking to break into the Ad Industry.Here's to 31km in 31 days...


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      About Crowdfunding
      About the fundraiser
      Brixton Finishing School for Digital Talent

      Brixton Finishing School for Digital Talent


      Winner of Britain's Best Digital Skills and Inclusion project 2019, this free course transforms raw talent from 'diverse' groups into entry-level candidates for a spectrum of ringfenced roles at big-name companies across the digital, media and creative industries.

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