The cost of living crisis is affecting families up and down the country. This is leading to some families facing the hardest of decisions - feeding themselves or their pets. In the worst case scenario, this is leading to pets being abandoned. And according to the Guardian dated 22nd September 2022:

For the team at MBC – A creative marketing agency with a specialism in animal health – this was something they felt they just had to do something about, and therefore the Cans4Pets idea was born.

From our base at the ‘Dog House’ in Reading, Berkshire we are asking people to donate money via this JustGiving page, and we will purchase the cans of pet food to distribute to foodbanks.

We often talk about brands needing to add value to people’s lives beyond their products’, explained Robin Horrex, Founder of We Are MBC, ‘and it got us thinking about what we could do. Staff here are huge animal lovers, and a lot of our work is focused on animal health marketing, so we know how important pets are to people. But the cost of living crisis sadly means some people will have to make the difficult decision to give up their pets. We wanted to do something about that.”

The campaign will run until Spring 2024 when people are feeling the pinch most keenly. But as Robin explained, everyone is hopeful the campaign will run for longer.

Your support could make the all difference this Christmas and help pets and their families stay together.

Please visit: Cans4Pets.org to find out more.