The first thing you notice when you come out of Brixton tube station are the preachers. They’re the brand of Brixton and we want to spread that message across London, but sponsoring the most prolific of them all. Carlton Warren.

Once the £100 is raised on an Oyster Card, we’ll poster, campaign and promote the tour. But, he doesn’t know this is happening. The aim is to get a little bit of Brixton, everywhere where it isn’t. And to get Carlton on a bigger platform to preach his message.