One thing as a parents we find daunting is finding a coat that fits our child perfectly!
A common issue with coats on today’s market is that they don’t cater to taller children.
And we find that the arm length is too short for our child’s actual size and end up getting the next size up for that perfect arm fit. Then ending up the a coat that fits perfectly on the arms and is too big on our child’s body. And we make do because they’ll grow into it right?

Hi my name is chevelle I'm a fashion designer. Specialising childrens clothing I understand that children come in all different heights and lengths. After many many tries I have found a solution to this issue. over the years i have notice that children are a lot taller in height and length and there is no market catering for these children. I strongly believe our children should be comfortable in whatever they wear
I am asking for help to make this dream a reality where all children of different shapes and sizes can enjoy and love the clothes that are unique and of good quality but also fit perfectly that last long too.
Without the heavy price tag !
Thank you