Eat Wild is doing something that really matters — building public support for shooting by showing its true value through food.

By getting game on more plates, into more kitchens, and in front of new audiences, Eat Wild helps create social licence for shooting. It changes perceptions, tells the real story, and shows how wild food can be part of a modern, sustainable lifestyle. Shooting isn’t just a countryside tradition – it’s a vital part of how many British farms manage land, wildlife, and food production. This campaign is about backing those who care for the countryside and putting real, wild food on British plates.

This is about much more than just great food — it’s about defending a way of life, and making sure shooting has a future.

Every pound helps them reach more people, host more events, and give shooting the voice it deserves.

Thanks for your support,

What is Eat Wild?

Eat Wild is the development board for game, our mission is to create a thriving game meat market that returns value to game whilst creating further social license for shooting to ensure a future for the sport we love.

What are our objectives?

To ensure that every bird or deer shot enters the food chain.

Target those who have never eaten game meat before to grow consumer demand.

To open new markets for British game overseas, working with the Government to improve market access & seeking new stockists.

To open new domestic markets for game, working with new stockists to encourage and facilitate their procurement of British game.

To support innovation in the game meat sector, including developing new food products & new routes to market.

Create a further social license for shooting through the consumption of the game; “everyone who has ever eaten a pheasant is a friend of shooting”.