Back story -

In September 2021, 20 Secondary Breast Cancer patients from across the UK were brought together to create an awareness campaign united by their diagnosis.

Secondary breast cancer is often described as the ‘forgotten form’ of breast cancer, even though it is estimated in a recent audit that over 57,000 people live with metastatic (secondary) breast cancer in the UK.

At the heart of the campaign was a powerful, emotive image shot by world-renowned photographers Sane Seven. It portrayed the story of the 20 women, hands bound, hanging their gloves in a fight that they physically could not win, yet there was a shared desire to use their voices collectively to ‘fight’ for a voice for the secondary breast cancer community.

The bond between the women involved in the campaign developed into real-life friendships, and now, united as one, the faces behind the campaign will be launching the Fighting to be Heard Foundation this spring.

The stark reality of the disease is highlighted by the tragic passing of five women since the original image was shot. The launch of the Foundation will honour the lives of Emily Roberts (30), Suzanne Williamson (41), Cathy Snape (56), Vicky Keating (32) and Sally Nyland (46).

The Foundation aims to provide friendship, family and financial support for those impacted by secondary breast cancer across the UK.

With the rising living costs, it is hoped that the new Foundation will not only raise awareness, but also help ease the financial pressure felt by those living with Secondary Breast Cancer in the UK as they continue their treatment.