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Gordon Miller raised £4,672 from 98 supporters


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Closed 30/06/2023

raised of £5,000 target by 98 supporters

    Weʼve raised £4,672 to empower survivors of modern slavery to cycle

    Funded on Friday, 30th June 2023

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    There are almost 50 million people worldwide in some form of slavery on any given day, according to the Global Slavery Index, including tens of thousands of exploited persons in the UK.

    It is a heinous crime that needs to be eradicated. Action begins with awareness.

    So, to shine a light on the issue, and fundraise to develop the Freewheel by Ride For Freedom programme that empowers survivors of modern slavery to cycle, I conceive and lead Ride For Freedom cycling challenges and events in the UK and worldwide.

    For example, from 1-18 October 2021, I cycled from Cadiz, southern Spain, via France to London. The approximately 1,800 miles (2,900 kilometres) route was selected because it illustrates a documented human trafficking (a form of modern slavery) route from Africa to the U.K.

    The challenge, which I called ‘El Gordo’ (which translates from Spanish as the fat/big one), concluded at the Houses of Parliament in London, was coordinated to coincide with International Anti-Slavery Day, Monday 18 October 2021.

    The ride broke an existing Guinness World Record ("Greatest distance covered by an electric bicycle in one week") by cycling 1,706.85 kilometres (1,060 miles) on an Orbea Gain electric bicycle.

    In 2023, I’ve committed to cycle 12,727km to raise awareness and fundraise for the Ride For Freedom Freewheel programme. I’ve set this distance to honour the 12,727 potential victims of modern slavery who were referred to the UK Home Office in 2021, the last full year of available statistics.

    Your generous donation will support the development of Freewheel by Ride For Freedom CIC. The programme provides survivors of modern slavery with a bike, accessories and training to support their physical and mental health, independence and mobility.

    A pilot programme, delivered during 2021 in partnership with the national charity Unseen, has evidenced that Freewheel by Ride For Freedom successfully improved the mental health of the survivors of modern slavery that participated in the programme.

    On average, across the participants, mental health was the category that was improved on the most, in particular, a sense of independence surrounding the participants’ transport. Access to bikes improved the participants’ sense of mobility and ability to travel without dependence on others.

    Following on, the five year plan (2022-2026) is to springboard the pilot into a scaled-up programme of ‘hubs’ to be rolled out nationally in cities and regions where the need and ongoing demand for the provision and service are identified.

    The national roll-out will be delivered working in collaboration with charity referral partners and corporate partners who recognise the value of supporting a remediation programme that harnesses the universal appeal of cycling to empower survivors of modern slavery.

    The first Freewheel hub was launched in Barking & Dagenham in March 2022. The Hub empowers survivors – women, children and men – of modern day slavery to cycle to supports their physical and mental health and wellbeing, independence and mobility.

    Thirty three survivors registered for the programme in Barking & Dagenham during 2022. They were given bikes, helmets, locks, lights and cycling proficiency and road awareness training. More information at

    The second Freewheel hub was launched in the West Midlands in Autumn 2022

    Thank you for your support which enables our Freewheel programme and our advocacy campaigning to end modern slavery!





    Gordon Miller

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      3 years ago

      Gordon Miller started crowdfunding

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      Page last updated on: 4/12/2023 15.05



      • Anonymous


        Apr 12, 2023

      • Mary Murdoch

        Mary Murdoch

        Jan 4, 2023

        Fantastic. Keep up the good peddling power. You are a wonderful organisation and I am happy to sponsor you. Every little helps. Good luck 😊


      • Dave Saunders

        Dave Saunders

        Dec 10, 2022

        Well done Gordon 😃👍


      • David Hodgson

        David Hodgson

        Dec 6, 2022


      • Rob Shipley

        Rob Shipley

        Dec 3, 2022

        In support of Miles Watkins and his thorny cycling endeavours


      • Chris Atkins

        Chris Atkins

        Nov 8, 2022

        Good luck Gordon!


      • Neil Blue Light CC

        Neil Blue Light CC

        Oct 22, 2022

        Amazing work Gordon!


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      About the fundraiser
      Gordon Miller

      Gordon Miller

      Ride For Freedom Founder and Team Leader, 2x cycling Guinness World Record holder, Ambassador at Orbea and Presca

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