On the 25th August 2018, 21 members of the Sony UK Technology Centre team will challenge themselves to complete a 312-mile bike ride across Wales in just 3 days.

They will cycle the extreme 100+ miles per day to raise funds in aid of Sony UK Technology Centre’s adopted charity, Children’s ward at Princess of Wales Hospital, Bridgend.

This year, we want to bring you along on this journey! Would you support us?

Why Sponsor us?
At Sony, the spirit of doing everything we do "For the Next Generation" goes all the way back to the vision of Sony co-founder Masaru Ibuka, and it still guides Sony's community engagement everywhere we do business. In Wales, our team supports a variety of charitable causes each year including educational projects, healthcare charities and sports clubs among others.

As part of our commitment, we select one organisation as our annual adopted charity that our main funding efforts are geared towards. For the last 5 years, this has been The Children's Ward at Princess of Wales Hospital in Bridgend.

Our support has resulted in the completion of various projects and the purchase of much needed equipment for the hospital. This year we’d like to give you, the people whom we work with and who are an integral part of our operation, the chance to be a part of this amazing experience and together, help us make a real difference to people’s lives.