£39,295raised of £100,000 target by 399 supporters

Weʼre raising £100,000 to support Jon Underwood's children following his death

London, United Kingdom
In memory
Time left
2 days to go

What is crowdfunding?

Crowdfunding is a new type of fundraising where you can raise funds for your own personal cause, even if you're not a registered charity.

The page owner is responsible for the distribution of funds raised


Jon Underwood, the founder of Death Cafe, died suddenly on Tuesday 27th June from Acute Promyelocytic Leukaemia. He was 44.

A Death Cafe is a pop up event where people come together and talk about death over tea and cake. Jon started the Death Café from his front room in Hackney in September 2011. Since then, almost 5000 Death Cafes have been held in over 50 countries in diverse locations including festivals, local cafes, front rooms, farms, schools and universities, hospitals and hospices. Death Café has received unprecedented global press coverage including the front page of the New York Times.

Since 2011, Jon funded his Death Cafe work entirely through his own personal savings and small freelance projects and had recently begun trying to fundraise very actively so he could pay his bills.

Jon was a source of invaluable advice, support and encouragement to everyone in the fields of death and dying, always generous with himself and his resources. He was one of the good guys - the most genuine, well intentioned, humble, kind hearted and gentle person, both professionally and personally.

We'd love to support Jon's young children, Frank and Gina, and have set up a JustGiving page in his memory. We hope his friends, the death and dying community and all those his life touched will show their gratitude for everything he has given them. Donations will go directly to supporting his family following his death.

All donations will be used for the following:
1. Allowing Donna to reduce her hours at work to spend more time with the children
2. Mortgage
3. Bills
4. Jon's children's' future education

This Justgiving page is being managed by Jon's friends at the Good Funeral Guide.

PLEASE WATCH JON'S STORY HERE - https://www.youtube.com/watch?v=o6-6LyUf2do&feature=youtu.be

Share this story



  • Louise Winter

    Louise Winter

    a month ago

    Louise Winter

    Share this update to help us raise more

a month ago

Louise Winter started crowdfunding

Leave a message of support



  • Tim Heywood

    Tim Heywood

    Jul 26, 2017


  • Neesha Roy

    Neesha Roy

    Jul 25, 2017


  • Roseanna Baxendine

    Roseanna Baxendine

    Jul 25, 2017

  • Kate Donaldson

    Kate Donaldson

    Jul 24, 2017

    He opened things up. For that I'm grateful. I hope this supports you and your family going forward.


  • Anonymous


    Jul 24, 2017


  • Anonymous


    Jul 23, 2017


  • Patricia Fontaine

    Patricia Fontaine

    Jul 23, 2017

    Death Cafe completely changed how I viewed death, from something fearful and inevitable to something to plan for, discuss, investigate, and live well with. My thoughts and prayers go to your family.

Louise Winter

Become a supporter

Help Louise Winter raise more

About the fundraiser
Louise Winter

Louise Winter

London, United Kingdom

Editor of the Good Funeral Guide

Report this Page

* JustGiving crowdfunders pay a small fee for our service. Find out how much it is and what we do for it.