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Karma Group

Karma Group is crowdfunding

raised of £20,000 target by 66 supporters

Weʼre raising £20,000 to Support refugees coming from Ukraine.

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Karma Group’s founder John Spence has announced an unprecedented new campaign which will address the humanitarian crisis unfolding in Ukraine. The entrepreneur has confirmed that the luxury resort company Karma Group will be introducing a program that sees hotels transformed into accommodation for Ukrainian refugees. Dubbed Karma Refuge, the campaign will be launched in France, and see Karma Residence Normandy turned into a temporary shelter for those in need.

Explains Spence; “ I’m taking my resort in Normandy and turning it into hotel accommodation for Ukrainian refugees. We have plans to populate it with people fleeing desperate conditions in Ukraine. Mainly women and children, these people have had to long journeys in freezing temperatures for nine, ten hours at a time just to cross the border.

“Karma won’t just be somewhere to sleep, but we will also provide all food, we have full hotel staff, and all facilities free to use. Children will be given a range of activities, while parents will be given a chance to learn English and French, and will set up a Ukrainian kitchen.”

As for how these refugees will gain access to Normandy, Spence already has a plan of action. “To get them there we have a manager based in Warsaw, and will be using the assistance of local agents to identify those in need. They will then have a fleet of coaches to get them through to France,” he says.

This is the first time that a hotel company has done this and Spence hopes that Karma Group won’t be the only global company involved. “Once successful my plan is to promote Karma Refuge, find other hoteliers who are willing to take it on, or private individuals who are happy to become a part of this humanitarian channel and bring people from Ukraine into a safe shelter in Europe.”

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  • Karma Group1 month ago
    Karma Group

    Karma Group

    1 month ago

    To celebrate Ukraine’s 31st Independence Day we want to share some positive news... Along with her talented team, our Head of Global Philanthropy, Victoria Williamson has been working hard over at our Karma Refuge base, Karma Residence Normandy, and has managed to secure housing for 23 families who would like to continue to stay in France! All the apartments are within a 20 minute drive from Karma's Normandy property, so we can continue to make that our place for meetings and catch-ups; which is great news.

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  • Karma Group2 months ago
    Karma Group

    Karma Group

    2 months ago

    Karma Refuge Summer Camp! With the school holidays now upon us, Karma Cares new Director, Victoria Williamson, had the bright idea of organising a summer camp for your younger guests. Victoria said, "I wanted the children to learn English whilst having fun and playing games and with the money raised through our Just Giving page, I was able to buy lots of games and supplies to help make the learning really fun. The first weekend was a great success with all the teenagers getting involved too, which was lovely to see! "

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  • Karma Group3 months ago
    Karma Group

    Karma Group

    3 months ago

    Karma Refuge guests head to Paris! After John Spence's daughter, Amelia, raised a total of £1,945 through her Just Giving campaign - as she completed her very first 10km - the monies raised were used to take the teenage Ukrainian guests into Paris. Here's a snap from their fab day!

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7 months ago

Karma Group started crowdfunding

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Page last updated on: 8/29/2022 07.20



  • Anonymous


    May 3, 2022


  • Gloria and Mike

    Gloria and Mike

    May 2, 2022

    Thank you for actively caring.


  • Philip Martin

    Philip Martin

    May 2, 2022

    Thank you for providing a place to help


  • Sue and Henry from Australia

    Sue and Henry from Australia

    May 2, 2022

    Wonderful to see


  • Jerry & Sandra Rook

    Jerry & Sandra Rook

    Apr 27, 2022

    Amazing work everyone


  • Urik Slowak

    Urik Slowak

    Apr 14, 2022

    Well done Karma. Hopefully this war will finish soon and Karma may one day invest in the magnificent UNESCO world heritage listed city of Lviv.

  • Bart Peterson

    Bart Peterson

    Apr 11, 2022


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About the fundraiser
Karma Group

Karma Group

Karma Group is an award-winning international travel and lifestyle brand that supports a number of charity initiatives worldwide under the Karma Cares banner. These include Christel House Bangalore, The Bali Life Foundation, and recently Karma Mayday & Operation Recuperation UK.

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