Madlug was founded in 2015 by Dave Linton. A man whose only experience in the luggage industry was bags of enthusiasm. This 40-something Youth Worker was heartbroken to learn that most children in care transport their worldly belongings in a bin bag. In that moment, Dave set out to do something about it. With just £480, he started Madlug and came up with our ‘one for one’ approach: with every bag you purchase, one will be given to a child in care.

There are over 90,000 children in care in the UK and Ireland. One child enters the UK care system every 20 minutes. What’s more, over half are victims of neglect or abuse. Because children in care aren’t given a voice, the public don’t know about the problems they face everyday. Which is why it’s so important that their story is heard.

This year for my birthday, instead of buying me a card or posting on my wall Im asking you to donate to MADLUG and organisation very close to my heart, that restores young people in cares dignity!