I've raised £4000 to enlist the best thinkers and ad agencies worldwide to create a three part billboard campaign for the more meaningful things in life.
Organised by Micah Purnell
Story
ads for good
30 billboards by three global ad agencies and three world class thinkers including a panel conversation with all above, plus a teaser campaign with One Minute Briefs and Micah Purnell, all part of Design Manchester Festival, Nov 2019
When a psychologist, sociologist and philosopher tell three ad agencies what we need to live well, the results are an ad campaign Selling Virtues.
Thinkers
Psychologist - Oliver James (Author, broadcaster, columnist Chanel 4) Sociologist - Anne Cronin (Author specialising on the impact of advertising) Simon Critchley (New School NY, author on Bowie, Football, Aesthetics)
Creatives
Panel
Can or should brands and advertising sell virtues and work together for the common good or should that be left to the humanities?
We’ll host a panel conversation with all involved to explore the campaign and discuss the ethical line in advertising from design, psychological, sociological and philosophical perspectives.
Costs
This target above is match funding which the Arts Council require. We will find out if we're successful with the Arts Council by 18th Sept 2019.
