Weʼre raising £17,000 to enlist the best thinkers and ad agencies worldwide to create a three part billboard campaign for the more meaningful things in life.
- Manchester, UK
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ads for good
30 billboards by three global ad agencies and three world class thinkers including a panel conversation with all above, plus a teaser campaign with One Minute Briefs and Micah Purnell, all part of Design Manchester Festival, Nov 2019
When a psychologist, sociologist and philosopher tell three ad agencies what we need to live well, the results are an ad campaign Selling Virtues.
Psychologist - Oliver James (Author, broadcaster, columnist Chanel 4) Sociologist - Anne Cronin (Author specialising on the impact of advertising) Simon Critchley (New School NY, author on Bowie, Football, Aesthetics)
Can or should brands and advertising sell virtues and work together for the common good or should that be left to the humanities?
We’ll host a panel conversation with all involved to explore the campaign and discuss the ethical line in advertising from design, psychological, sociological and philosophical perspectives.
This target above is match funding which the Arts Council require. We will find out if we're successful with the Arts Council by 18th Sept 2019.
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Micah Purnell started crowdfunding
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Oct 27, 2019
Very inspiring! Good luck from Joe and me!!
Sep 20, 2019
Sep 17, 2019
This is an exciting, compelling and fascinating project. Brilliant. I hope you are successful and the necessary funds are raised to create what you envision.
Sep 16, 2019
Dave & Jo Fids
Sep 7, 2019
Go good pal
Sep 7, 2019
Hope you achieve your goal, sounds like a well thought through, and much needed, campaign.
Sep 5, 2019
Testing this out M.
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About the fundraiser
Graphic designer, artist & thinker passionate about good design in public places that build our well-being. Purnell has been reclaiming advertising space for over 10 years on hoardings, poster sites and his own billboard in Manchester. www.micahpurnell.com