Weʼre raising £5,000 to enlist three world class thinkers and three global ad agencies to execute an ad campaign on 36+ billboards for living well.
- Manchester, UK
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Part of DesignMcr19
When a psychologist, sociologist and philosopher tell three ad agencies what we need to live well, the results are an ad campaign Selling Virtues.
In 1995 - while I was getting into MTV, television was being introduced to Fiji for the first time. Within just three years Fiji saw their very first reports of anorexia and bulimia. The natives had traditionally celebrated a fuller figure, but now were aiming for the physic of those in the hit TV series 'Beverly Hills 90210' as was exposed in the New York Times. It was then that I realised the negative impact of corporate visual messaging.
We’ll ask the greatest minds; who truly understand the deeper needs of human beings what we need to live well, in contrast to what advertising often tells us. Then, we’ll team them up with the powerful and talented advertising agencies to execute not one but three creative, fun and energetic print campaigns for some of the good stuff that we do need, on 36+ bus shelters and billboards across Greater Manchester.
The list below are thinkers and ad agencies agreed at point of publication.
Psychologist - Oliver James (Author, broadcaster, columnist)
Sociologist - Anne Cronin (Author specialising in the impact of advertising)
Philosopher - Simon Critchley (New School for Social Research NY, author)
The Ad Agencies
Tiger Savage - World Leading female Creative Director (Lynx, Adidas, Vogue)
Creative Concern - Local Agency with an ethical bias (BBC, COOP, War on Want)
Havas Lynx - Global Healthcare Ad agency (Johnson & Johnson, General Electric)
To top it off we’ll host a panel conversation with all involved to explore the campaign and discuss the ethical line in advertising from design, psychological, sociological and philosophical perspectives.
Can or should brands and advertising sell virtues and work together for the common good or should that be left to the humanities?
The total needed for such an ambitious project is upwards of £24K. Applications are going out elsewhere, but, we need match funding to kick us off. If things go well we may increase the goal to include a publication celebrating the project with articles around the theme of commercial messaging.
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Mar 22, 2019
Love Micah’s work and this project will share important messages of goodness to the city
Mar 21, 2019
Great idea. Looking forward to seeing the results 👍
Dec 21, 2018
Good luck bro from your Secret Santa 🤟🏼
Dec 15, 2018
Great idea and good work, Adrian
Nov 20, 2018
Nov 20, 2018
Great idea! Looking forward to seeing the end result 😊
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About the fundraiser
Graphic designer, artist & thinker passionate about good design in public places that build our well-being. Purnell has been reclaiming advertising space for over 10 years on hoardings, poster sites and his own billboard in Manchester. www.micahpurnell.com