PLan B is a charity set up in memory of my brother Dom Jackson who tragically died in a preventable kayaking accident in February 2017.

Our mission is simple: we want to make sure everyone who participates in adventurous pursuits has a Plan B for when the unexpected might happen and you find yourself in an emergency situation. One part of this Plan B is to carry a Personal Locator Beacon (PLB). They save lives, by making it easier to be found in an emergency.

Outdoor sports and activities are more popular than ever, and we think it is great to get out in the fresh air and have a good time. But if the fun stops, you need a way to escape trouble. Your smartphone may be a valuable asset in an emergency situation but away from the towns and cities, they may not be the right tool to help. Thanks to the latest technology such as PLBs, you can stay in touch, even in the remotest places.
Personal Locator Beacons (PLBs) use a combination of a powerful radio signal and GPS to alert the emergency services of your whereabouts if you encounter difficulties. When activated in an emergency situation, they transmit a signal that pinpoints your location. So whether you’re up a mountain, out at sea, or in the depths of wild country, you’ll know that help is on its way.

We don’t want to stop or stifle the adventure but we have learnt the hard way what happens to you, your family and your friends when you don’t have a Plan B.

The RNLI estimates that up to 200 drownings every year could be prevented by people carrying appropriate safety equipment, such as PLBs. That’s why we’re doing our best to raise awareness of them. They are cost-effective to buy, easy to use, and don’t require any subscription which makes them an obvious inclusion in your kitbag.

Our goal is to raise awareness of devices such as Personal Locator Beacons (PLBs) and to provide online information and app based services to support safe planning and reporting of your adventures.