Story
Reported domestic abuse cases increase by 38% when England men’s team lose in a major football tournament. Solace Women’s Aid, the National Centre for Domestic Violence (NCDV) and social publisher Four Nine have partnered to create Shirt 38 - a football shirt designed to show anyone who has experienced or is experiencing domestic abuse that they are not alone.
Violence Against Women & Girls Partner information:
Solace is a leading specialing charity in the UK supporting women and children experiencing domestic abuse and sexual violence. Learn more here: https://bit.ly/SolaceNoMoreInjuryTime
The National Centre for Domestic violence helps those suffering domestic abuse and violence gain legal protection from their abusers. Learn more here: https://bit.ly/NCDVNoMoreInjuryTime
The meaning behind Shirt 38:
Shirt 38 is an alternative England shirt with a much deeper meaning.
The badge: a faint Saint George’s cross, this is an ‘England’ shirt with a difference
The three lions: facing the other direction with their tails facing down, not up - when a cat's tail is facing down it’s feeling defensive and aggressive behaviour might follow
The main sponsor: the name of the campaign, ‘No More Injury Time’, placed in the middle of the shirt
The sponsors: Solace and NCDV placed top right and on the shirt sleeves
The number: no. 38 taking prime position on the back of the shirt - reflecting the staggering increase in domestic abuse cases when England men’s team lose in a major tournament
Let’s blow the final whistle on domestic abuse.