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We Create Experiences -

We Create Experiences - is crowdfunding

raised of £50,000 target by 173 supporters

Weʼre raising £50,000 to support this campaign: We Create Experiences

What is crowdfunding?

Crowdfunding is a new type of fundraising where you can raise funds for your own personal cause, even if you're not a registered nonprofit.

The page owner is responsible for the distribution of funds raised.


Our industry needs all of our support. We need a collective voice. We need to recover. We need to survive!

Therefore this #WeCreateExperiences just giving page, has been organised by HBAA to support this campaign: One Industry, One Voice.

Inspired by Rick Stainton, group executive director of creative agency Smyle, supported by the Business Visits and Events Partnership (BVEP), and shared across the entire trade event media by Martin Fullard, editor of Conference News, this cross-industry initiative aims to raise funds for the first ever UK-wide events industry PR campaign.

The message is to reassure through our safety expertise, inspire through the range of experiences we deliver and educate as a key driver for the UK economy. We are crowdfunding this PR campaign to show the public and national media the essential role meetings and events of all types play in their lives, our lives and the life of our nation. From celebrations to conferences, meetings to master classes, TED Talks to tradeshows, private weddings to product launches and everything in between, meetings and events are experiences that help us innovate, connect, experience and grow.

More than 100 businesses from all corners of the events and experiential sector signed up as founding funders without hesitation when we approached them at the end of July. Exhibition organisers, creative agencies, travel management companies, venues, suppliers, caterers, trade associations, trade press, festival promoters and the freelance community are all represented in a way like never before.

Businesses employing under 50 staff or up to £10m in turnover have pledged £250 towards the campaign, while larger businesses have pledged £500.

However, we know that there are many others out there working in the meetings and events, as well as experiential industry as SMEs, sole traders, and freelancers that have told us that they too would like to support this campaign. The HBAA have very kindly offered to help facilitate this, so this is your chance to contribute and help elevate our voice to drive even further support for the industry and for all of us who work in it.

We all know how difficult things are out there at the moment, but every little will help, so please give what you can afford. No sum is too small.

All proceeds raised, less Just Giving commissions, will be allocated to this project and any left-over amounts will be used to fund good causes, such as Mental Health First Aid Training.

Thank you to everyone who has already pledged money, resources, content and support. Please share this with everyone you know, within the industry and beyond. We are one industry, with one voice - this is what we do... #WeCreateExperiences

Please note your much-valued pledge is supporting One Industry One Voice; HBAA is a partner organisation in this venture and is acting as an authorised collection channel for funds.

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We Create Experiences -

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    7 months ago

    We Create Experiences - started crowdfunding

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    Page last updated on: 1/29/2021 10.31



    • First Event

      First Event

      Jan 29, 2021

      Well done Guys ...great initiative ..Good Luck


    • Michael Gietzen, Managing Director

      Michael Gietzen, Managing Director

      Jan 19, 2021

      Keep up the great work!From the team at Identity


    • Anonymous


      Dec 10, 2020

    • Roger Woodall

      Roger Woodall

      Dec 3, 2020

      Massive respect to Rick Stainton for creating this campaign which is bringing our wonderful Events Industry closer together. Love your passion for our Industry! Great work ✌🏼


    • Anonymous


      Dec 1, 2020

      Topping up our initial donation, some more clients have expressed they would prefer us to donate to charity rather than receive a gift this year. Merry Christmas love Smyle and our amazing clients x


    • Accor Hotels

      Accor Hotels

      Dec 1, 2020


    • Anonymous


      Nov 17, 2020

      Our amazing clients choose a donation over a gift this year. Merry Christmas on behalf of Smyle and our clients xxx


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