This is the very first event for a foundation that we hope will change the way giving/charity is done.

The idea is simple every penny goes directly to one cause...

The first challenge we are taking on is to raise money to send Joe on a once in a lifetime trip, a Disney cruise. Joe is 8 years old and has Muscular dystrophy which sadly has no cure. Our aim is to help create some truly magical memories for Joe, his mum Susanne and dad Darren who have been dealt one of the cruelest of hands in life.

What makes pure kindness different is that no money is lost or wasted in overheads, operational costs or in any other way. Everyone involved in the ride is paying their own way and covering all of their own costs. So every penny goes directly to Joe and the place it is needed most.

Our target is to raise £15,000 which is no small feat; we need as much help as possible to make this dream come true for Joe and his wonderful family..

Thank you

The Pure Kindness team.