#ConserveNotConsume

Spend to save. 

At Steppes, we like to do things a little differently. For us, Black Friday is Black Rhino Day. Our team are running 27 miles (a mile for every 1,000 rhinos) in a Save the Rhino rhino suit, in Cirencester, UK (Steppes HQ). Please support us by donating to rhino conservation and send a message that conserving what matters is better than consuming more of what we don’t need.

So, what is the link between Black Friday and the threat faced by black rhinos? 

Excessive consumption is having an egregious effect on biodiversity across the planet. As major industries attempt to keep up with unsustainable demand, greenhouse gases build in the atmosphere, leading to climate change and degradation of wild habitats.

We all deserve nice things in life, but a moment’s reflection this Black Friday, on the provenance of what we are buying could go a long way to making a positive change. 

At Steppes Travel, we are advocates of travelling less but travelling better. This way, our clients can continue to see black rhinos in the wild, and in doing so help to support their continued survival.