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The Great Tour

The Great Tour is crowdfunding

raised of £500,000 target by 57 supporters

Weʼre raising £500,000 to build an epic cycle challenge and annual charity event. The Great Tour will support health and environment projects, plus coastal economies.

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Crowdfunding is a new type of fundraising where you can raise funds for your own personal cause, even if you're not a registered nonprofit.

The page owner is responsible for the distribution of funds raised.


The Great Tour

The Great Tour is a 6,700km cycle route hugging the coastline of Great Britain, never losing the sight, sound, smell or sense of the sea. It has been ridden end-to-end twice before in 2010 and 2015. Only a handful of people have ever completed the whole ride.

These two rides were staged by the Great Tour of Britain Ltd, the not-for-profit arm of SweetSpot who promote the Tour of Britain and the Women’s Tour amongst other professional cycling events. Money was raised for primarily for health-related charities including The Prostate Cancer Charity, MacMillan, Alzheimer’s Society and Anthony Nolan. SweetSpot – who were also co-creators of Ride London – now intend to make the Great Tour the annual charity centrepiece of Great Britain’s cycling year.

From 2021 the Great Tour ride will be the fundraising flagship of the Great Tour, for which charitable status is being sought. This annual event will raise money to support projects or other charities in health, environmental and coastal community sectors - all of which are consistent with the Great Tour's ethos.

Full-scale launch was originally scheduled for 2020, but the onset of Covid has unavoidably altered plans.

SweetSpot founder Hugh Roberts and long-time friend Robin Young, will showcase the route by attempting to complete it in 64 days, starting on July 4th. Supported by a small road team, they will travel in a social bubble, taking their own accommodation with them and distancing as required from others en-route. Other riders may join if and when restrictions lift further.

This fund raising page aims to cover the expenses of this year's awareness-raising ride, plus the costs of establishing a firm foundation for the 2021 event. Surplus funds will be distributed by The Great Tour Charity in the community, health and environment sectors listed above, and, with Covid relief as a theme, the main emphasis will be on health for 2020. The team also intend to make contact with local charities along the route, some of whom may also be supported by surplus 2020 funds. Use of funds will be overseen and examined by an independent firm of accountants Ward Williams

The epic voyage of discovery starts in Ryde, and travels around the Isle of Wight on day one. The riders then go anti clockwise towards Kent and beyond. At the time of writing, it may not be possible to complete the entire route - for example Scotland currently remains closed - but, all being well, Hugh and Robin will arrive back in Ryde 64 days later on September 5th - circa 1.5 million pedal strokes later.

From 2021, the Great Tour takes on its full form: multiple rider participation with as many as 100 riders a day – many joining for a little as a day, some for multiple days. A small number will attempt the full trip. Sponsors and charities will benefit from a story which grows through the ride and plays out to their respective audiences over more than two months.

The Great Tour route will also be formalised and way marked. Outside the event itself, cycle tourists will be encouraged to collect individual legs and, in doing so, discover spectacular, but sometimes little-visited corners of Great Britain and support those coastal communities. In this way, the Great Tour is intended to create a cycling legacy and lasting benefit independent of the event itself.

Thank you for supporting our venture. Through you, we will create a cycling event like no other. Its romance and physical challenge will capture the imagination, hearts and legs of many cyclists; inspire their friends and supporters to support health and environmental causes and help sustain coastal communities.

Find out more about the Great Tour here

Company details

The Great Tour of Britain Limited

Company Number 07033551

Registered address

Belgrave House,

39-43 Monument Hill,



KT13 8RN

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    The Great Tour started crowdfunding

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    Page last updated on: 7/10/2020 13.59



    • Colin Nunn

      Colin Nunn

      Jul 10, 2020

      Brilliant trip. All the best


    • Andy Farr

      Andy Farr

      Jul 10, 2020

      Good luck and ride safely, great challenge for great causes.


    • Jeremy Evans

      Jeremy Evans

      Jul 9, 2020

      Wishing Hugh, Robin and his Sweetspot team every success on their Great Tour of the UK. Look forward to seeing all of you in sunny Newport on 24 August 2020.


    • Tony Edgerley

      Tony Edgerley

      Jul 9, 2020

      Well done you two- a fantastic effort. Bon route! Tony & Fiona.


    • Lizzie Farrow

      Lizzie Farrow

      Jul 9, 2020

      Robin & Hugh....not sure this will cover your Chamois cream bill but enjoy the ride & best of look setting up this fabulous charity, Lizzie & Jonny xx


    • Neil Simpson

      Neil Simpson

      Jul 8, 2020

      Good luck, Hugh, Robin. Look forward to seeing you in Wales in August.


    • Chris Brown

      Chris Brown

      Jul 8, 2020

      Big task, big effort. Good luck and ride safely


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    The Great Tour


    The Great Tour has applied for charitable status. The Great Tour itself is an epic cycle route following the coast of Great Britain. 2020 goal is to formalise the route and launch the charity.

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