Were raising £5,000 to support Tuff2Talk CIC and their work in Mens Mental Health.

Tuff 2 talk CIC is a charitable organisation set up following the death by suicide of three male friends inside three years.

We are a men’s mental health advocacy service and Our aim is to reduce stigma and encourage dialogue on this taboo topic using positive role models from the combat world.

The monies raised here will help to support the outreach work and take Tuff2Talk CIC to the next level giving us an improved online presence and allowing the facilitation of more community work,

Matty Earles – Founder of Tuff 2 Talk CIC

Matty Earles is the founder of Tuff 2 Talk CIC, a charitable organisation born from devastating personal loss: the deaths by suicide of three close male friends within just three years.

After facing his own mental health struggles and encountering barriers to support, Matty channelled his pain into purpose, creating Tuff 2 Talk with one clear mission — to break the silence around men’s mental health.

Drawing on Luton’s proud boxing heritage, Tuff 2 Talk uses the image of the stereotypical “tough guy” to challenge stigma and encourage open conversations. By putting relatable role models front and centre, Matty aims to show men that strength isn’t found in bottling things up — it’s found in speaking out.

A qualified personal trainer specialising in exercise referral, Matty is a firm believer in the power of physical activity as a tool for improving wellbeing. His approach blends lived experience, empathy, and a deep commitment to helping others.

Growing up in the height of the 90s rave scene, Matty understands the complex relationship between recreational drug use and mental health. Yet he remains convinced that unresolved trauma is the true gateway to many mental health challenges. While he holds no formal clinical qualifications, his passion for turning pain into power — and using his story to support others — is at the core of everything he does.

It’s tuff 2 talk, but it’s good to talk. Don’t bottle it.

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