🥾 No Lifts, Just Legs...

Walking 750+ Miles. In Ski Boots. From London to Val Thorens.

This June, we — Reuben & Matt — are taking on a world-first challenge: walking from Oxford Circus to the French Alps in full ski gear. That’s over 750 miles, 45 days, and more blisters than we care to count — all to raise money, awareness, and momentum for three powerful reasons:

1️⃣ Supporting Two Incredible Causes

We’re raising funds for Snow Camp and Macmillan Cancer Support — two organisations making a real difference:

- Snow Camp turn young lives around with the power of snowsports – carving brighter futures for thousands of inner-city young people across the UK year on year.

- Macmillan provides practical, emotional, and financial support for those affected by cancer.

We’re setting out to raise a total of £30,000 split equally between these two amazing causes.

We’re also extremely generous for the support of SONA, Air Aware Labs and Toms Trunks for their combined support of £4,000, topped up by the two of us (Reuben and Matt) by another £1,000, hence the additional £5k on our page.

Every pound you donate will not only directly support Snow Camp and Macmillan’s life-changing work, but you’ll be fuelling us to take the next step on route to Val Thorens.

2️⃣ Fuelling the Future of Adventure: King of the Hill

This walk also launches King of the Hill — our gamified adventure app that makes planning and experiencing group trips actually fun.

Think live leaderboards, daily challenges, real rewards, and AI trip planning — tools to turn any group trip into a proper adventure.

You’re not just backing a wild idea — you’re helping launch the future of adventure sports.

3️⃣ For Jerry 🧡

This is for Jerry Chilvers — Reuben’s godfather and the man who inspired the name “King of the Hill.” Jerry passed in 2018, but his spirit of adventure and belief in big ideas lives on in everything we’re building.

This walk is for him — and for everyone who inspires others to go further.

👣 Follow the Madness

We’ll be documenting every step — blisters, breakthroughs, and behind-the-scenes chaos — across Instagram, TikTok, and YouTube.

Support if you can, share if you believe in it, and follow the journey as we raise funds and push limits.

Brands, sponsors, community partners — we’d love to collaborate. Let’s build something unforgettable, together.

See you in Val Thorens.

🔗 www.kingofthehill.co.uk

📲 @kingofthehillrace | #NoLiftsJustLegs | #KOTHBootsChallenge