🥾 No Lifts, Just Legs...

Walking 750+ miles. In ski boots. From London to Val Thorens.

This June, we — Reuben & Matt — are taking on a world-first challenge: walking from Oxford Circus to the French Alps in ski boots. That’s over 700 miles, 45 days, and more blisters than we care to count — all to raise money, awareness, and momentum for three powerful reasons:

1️⃣ Supporting Two Incredible Causes

We’re raising to support Snow Camp and Cancer Research UK — two organisations doing life-changing work.

- Snow Camp helps young people in the UK’s inner cities transform their lives through skiing, snowboarding, and mental health support.

- Cancer Research UK funds groundbreaking research to beat cancer for good — something that matters to all of us.

These are causes that push people forward — and this challenge is our way of pushing for them.

2️⃣ Fueling the Future of Adventure: King of the Hill

We’re also using this journey to power the launch of our startup, King of the Hill — the ultimate adventure app that makes group trips way better.

Think races, leaderboards, medals, and real-time tracking — all the tools to turn your next trip into an adventure your whole crew will actually remember (and book again).

You’re not just backing a wild idea — you’re helping launch the next big thing in adventure sports.

3️⃣ For Jerry 🧡

This one’s deeply personal. We’re doing this for Jerry Chilvers — Reuben’s godfather and the man who first coined the name "King of the Hill".

Jerry passed away in 2018, and his legacy lives on in the name, the energy, and the spirit of what we’re building.

He loved the outdoors, he loved big ideas — and this walk is for him.

👣 Follow the Madness

We’ll be walking, documenting, and sharing the journey as we go — so keep up with us, support if you can, and please share the link far and wide. The more people we reach, the more lives we impact.

Brands, sponsors, and community partners — we’d love to chat if you want to get involved. Let’s build something unforgettable, together.

See you in Val Thorens