I've raised £2500 to Fund the Waste Free Fashion Collective to showcase their latest collections with a pop-up store and catwalk at Soho House Berlin

- Initiated by social enterprise Future Foundry
“It is our intention to change the mindset of the consumer, by using waste materials in our garments and preventing them from going to landfill.”
This is an exceptionally exciting opportunity for emerging designers to showcase their work at Soho House (1995) an iconic home for people working in the creative industries. It has since grown into a community of like-minded individuals with houses all over the world. The event will consist of a pop-up shop and a conceptual catwalk, similiar to the collectives' previous show at the National Gallery, Turner Contemporary Margate. With the drive to continue to collaborate and connect with international creatives, and consumers, Soho House Berlin, is the perfect next venue for the group to show their work and advocate SLOW FASHION to a wider influential audience.
The funding itself will aid the emerging designers in the following:
- Flights & travel
- Accommodation
- Show expenses (pop up shop & catwalk)
- Funding a Creative Team
- Funding models
As you can imagine, this exposure is an AMAZING opportunity for all of the designers involved - so any donation you decide to give would be greatly appreciated ☺
WE WILL BE GIFTING OUR SPONSORS OF AMOUNTS OVER £100 post event.
THE WASTE FREE FASHION COLLECTIVE ARE:
DREAM SAFARI / ERIN LAUREL HAYHOW / GLORIA JANE ROYER / ROBERT GEORGE SANDERS
Heres a link to their latest video: Turner Contemporary
They will be collaborating with two exciting new sustainable designers for this project:
SHANNEN MARIA SAMUEL / RIDDHI MASRANI
Designer profiles are as follows:
EIRINN
Zero-Waste / Gender Fluid / Fashion Salvaged With Love
Finding beauty in everything, and seeing the light in the darkness, creative director and brand owner Erin Laurel Hayhow reimagines our waste materials, ready-to-wear on the catwalk. She offers a range of zero-waste high-vibe couture garments, screen-printed with her own painterly artworks and motifs.
Each collection is complemented with a unique scent, made from zero- waste notes and natural and organic ingredients. Based between London and Berlin, previously selling at studio 183, Bikini Berlin before opening her own pop-up store in Margate, England. EIRINN is an exciting new label that brings season-less, Gender fluid, mood enhancing fashion and scents. www.eirinn.co
insta:@eirinnhayhow
DREAM SAFARI
Artist / Graffiti / Designer
DREAM SAFARI founded in 2010 by artist sam giles. “Primarily, Dream Safari was a tag I’d write inside abandoned buildings. I never really intended for it to turn into a brand or a name, I just preferred to sign my art off under ‘DREAM SAFARI’ rather than my name.
” DREAM SAFARI built a very small following through graffiti, fanzines, limited t-shirt runs and silkscreen prints. Something that still continues today. www.dreamsafari.co.uk
insta: @dream_safari
ROBERT GEORGE SANDERS
Robert George Sanders studied his masters in menswear at central saint martins in 2015 showcasing his third solo collection ‘flowers from the petrol station (say sorry.) Although sanders garments are designed to distort the figure with unusual found materials to alter the wearers identity, sanders work is strictly menswear to make more of a comment on its context as fashion and not art. Collections toy with ideas of masculinity deconstructing romance, chivalry and strength.
insta: @robertgeorgesanders
Gloria Jane Royer
From using thrown away emergency foil blankets, creating a light reflecting conceptual collection to recycling damaged sailing gear transformed into wearable fashion, Gloria Jane Royer fuses textile innovation with circular fashion design. She breaks fashion norms by using alternative materials not normally associated with wearable clothing. Staying actively involved I’m the London fashion scene, Gloria aims is to raise awareness of fast fashion concerns and promote a no-waste fashion mentally.
insta: @gloriajaneroyer
Shannen Maria Samuel / MERGE
Shannen Maria Samuel is ‘small-town’ independent Designer now based in South London. Owner and Creative Director of MERGE, Shannen often focuses her collections around her childhood islander life by combining up-cycled waste materials and disregarded clothing from her youth into playful one off garments with an eerie twist. These garments are also available to rent via Wear the Walk, offering her consumers a rotating wardrobe, demolishing the fast, throw away fashion industry.
insta: @shannenmariasamuel & @bemerge
Maasrani / ‘Cult of one’
Maasrani is a slow fashion brand that uses traditional handcrafting methods , made from natural biodegradable materials. Supporting her local communities, Maasrani fights for ethical changes in the fashion industry. All fabrics are natural dyed, and her unique garments are wearable by both men and women. Become a ‘Cult of one ‘- a brand for individuals never afraid to be themselves.
Insta: @maasrani_