In the beginning, there was a bag...

Inside was a QR code and a kernel of popcorn.

Altogether, the bag was worth a few pence.

But here’s the twist:

In the right hands, the bag is magic because inside it is a dream.

That dream is Kerpop.

Creating popcorn flavours the way you want.

I had a dream...

To create strawberry cheesecake-flavoured popcorn.

It began in a cinema. I found myself imagining strawberry cheesecake popcorn, with pieces of actual cheesecake and gooey strawberry sauce, topped with dark chocolate shavings.

Then I thought, that's bound to get messy.

Then I thought, what if I had a single glove, tissues and even a toothpick for afterwards?

Then I thought about Michael Jackson eating popcorn in Thriller.

Anyway the trailers finished, I watched the film and somewhere between that first thought of strawberry cheesecake popcorn and the walk home that night, I started thinking about selling popcorn for a living, and thats how Kerpop started, although it was called Kernels Popping back then.

Since then I've been on a mission to make Kerpop the number one popcorn brand in world which is taking longer than expected. At the beginning I thought, this is all crazy, but go big or go home, believe in a dream and trust wherever it takes you.

The Magic Bag Challenge

The bag represents Kerpop and your belief in Kerpop is what makes the bag magic.

The Magic Bag Challenge is a 90-day campaign powered by people, participation and belief.

The challenge is designed to transform Kerpop from an idea and into an actual brand.

For 90 days, up to 3,000 Magic Bags will be distributed across cities and towns, moving from person to person, street to street, basically everywhere.

The goal is to get the bag into as many hands as possible. If you receive the bag, you have one hour to:

1. Scan the bag.

2. Share your popcorn flavour use #WatchTouchTaste.

3. Pass the bag to somebody new.

4. Support Kerpop however you can.

https://donate.justgiving.com/crowdfunding/watchtouchtaste/donation-amount

For campaign rewards and details, visit kerpop.com.

Each bag should reach a new hand every hour, collecting flavours and stories from everyone who held it before. Think of the bag like a relay baton, run with it then handoff to someone new.

[handoff pic]

The bag, represents whatever flavour you can imagine, so go wild. No judgement, just flavour.

Transforming a magic bag into a magic brand.

I'm not an expert as yet but, Inside a popcorn kernel, at around 180°C, pressure can build to approximately nine atmospheres. Eventually, the shell bursts and the kernel expands up to 50 times its original volume.

The Magic Bag Challenge works on the same principle:

One magic bag reaches a new person every hour for 90 days, creating 2,160 handoff's. That's a lot of moments to share, connect, collaborate and support the dream.

Building a brand through movement

Our first practical milestone is raising £29,000 to establish a product-development kitchen and essential start-up infrastructure.

These are working estimates; final spending will reflect premises, supplier quotes and post-launch requirements, including;

• Food-safety compliance and licensing;

• Flavour research and product development;

• Mobile Kerpop units and stalls.

• Packaging, logistics and distribution;

• Pop-ups and micro-cinema experiences;

For full campaign details, reward terms and fulfilment information, please visit kerpop.com/

Reaching the first £29,000 target will establish Kerpop’s product-development kitchen and essential start-up infrastructure.

But what if we keep the bags moving for 90days?

One Bag, one hour, one hand-off at a time.

The next hour begins with you.

What’s your flavour?

#WatchTouchTaste