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Gina Bradbury Fox

Gina Bradbury Fox is crowdfunding

raised of £1,000,000 target by 45 supporters

Weʼre raising £1,000,000 to give State Primary Schools outdoor clothing & welly boots to enable children to learn about & enjoy the outdoors. Raised to date £25K plus!


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The Outdoor Guide Foundation is a charitable scheme championed by Gina Bradbury Fox, her sister outdoor television presenter Julia Bradbury and The Outdoor Guide. Government figures show there are over 20,000 Primary Schools in the UK of which a number of families do not have easy access to the right gear to enjoy the outdoors. Our aim over the next five years is to donate at least 10 waterproof suits and wellies to these UK schools.

The Outdoor Guide is a free online hub for all things walking in the UK, co-founded by the sisters. The site provides suggested walking routes along with recommendations for places to visit, experience, eat, drink and sleep along the way.

Our aim is to encourage people of all ages to get outside and enjoy the natural wonders that are all around us. The Outdoor Guide Foundation is dedicated to many new outdoor enabling initiatives – the first being The Waterproof and Wellies Project for Primary School children, the future generation who need to experience, understand and protect nature,

Why now? During the global pandemic it became clear that we are facing a major health problem, The World Health Organisation has warned of a looming global mental health crisis as a result of Covid-19. ( 1) In regards to young people:

• 1 in 10 school children have a diagnosable mental health condition

• 75% of all mental health problems are established by the time someone is 18

• 75% of young people who are experiencing mental health problems aren’t receiving any treatment

Why get kids outside?

• Educational benefits include an increase in concentration, hand-eye coordination and fine motor skills as well as self-awareness and improved sleep, which in turn leads to better behaviour.

• Isolation is a big problem with young people and the outdoors allows for them to work together and develop emotionally, increasing social interaction and empathy.

• The Children’s Society says that spending time outdoors and in nature enhances a young person’s short and long-term wellbeing. It is also known to improve mental development and personal fulfilment.

• Mind says that there are huge health benefits in all age ranges including a reduction in anger, stress, anxiety and an increase in physical fitness as well as a sense of balance and personal awareness.

TV presenter Gemma Hunt from CBeebies and founder Gina Bradbury Fox launched the Waterproofs and Wellies campaign at Four Acres Academy, Bristol in March 2021.

Child Poverty

• In the United Kingdom in 2018-19 there were 4.2million children living below the poverty line.

• That’s the equivalent of 9 children in every class of 30 children.

• Children from black and minority ethnic groups are more likely to be in poverty – 46% are living in poverty compared to 26% of children in white British families.

• 72% of children who are growing up in poverty live in a household where at least one person works.

How The Outdoor Guide Foundation will help?

Anecdotally we have found that one of the reasons children aren’t getting outside is that they don’t have the appropriate clothing to wear – especially for wet weather.

Chris Rowley, a teacher from the West Pennine Moors told us.

“Currently, we plan ahead and text parents to bring in suitable kit; this has drawbacks as kit is forgotten, or inappropriate for that day’s weather etc. It would be so nice to be able to grab 30 kits straight off the shelf and go out into the countryside at a moment’s notice. The issue is how we would fund purchasing 30 kits. Sadly, as a small school, funding is extremely tight and we only have a limited number of children who have PP funding.”

We’re not talking about anything technical – a pair of wellington boots, waterproof jacket and trousers and you’re ready for anything. We have been negotiating with suppliers and have the support of Dunlop, to find a cost effective way of making these kits available.

Julia Bradbury says, “ I am thrilled to be supporting this and encouraging more children to get outside in all weathers! These packs have been sourced as the basic gear that will allow children to have wonderful outdoor experiences, whatever the weather.”

Why do we need your support?

We know there are many families across the UK living on or below the poverty line for which buying outdoor gear would simply not be possible. These are the families we need your help to support. By donating today you will enable us to provide a minimum of 10 kits to Primary Schools across the UK so kits are available to be used by the children who otherwise wouldn’t have access to them.

For some parents – the cost of this kit is affordable and for those parents we will be selling the kits via The Outdoor Guide website at cost price with a special code provided by the school. This is how your donation can support children across schools in the UK.

£25 – will buy and deliver 1 complete kit to a school

£250 – will buy and deliver 10 complete kits to a school

£1,000 – will buy and deliver 40 complete kits

£10,000 – will provide kits for schools you choose in a specific area

Thank you for your valuable support, for further information and to find out how you could you get involved or help with our aims, please email: or visit

Research Links


ii The Children’s Society -


iv Ramblers Association -

v Child Poverty Action Group -

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  • Gina Bradbury Fox 1 month ago
    Gina Bradbury Fox

    Gina Bradbury Fox

    1 month ago

    A huge thanks to all that have been and are now supporting this initiative. It's a long road to our ultimate target of circa 20,000 schools, but thanks to some major companies and individuals we are on it! Last week we made our first drop to Edith Weston Primary where Julia and I attended a looong time ago. Dr Sarah Furness, the Rutland Lord Lieutenant kindly presented them. We will be delivering more during November and beyond. Thank you!

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1 year ago

Gina Bradbury Fox started crowdfunding

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Page last updated on: 11/11/2021 08.34



  • Andy Pedrick, Jurassic Jaunts

    Andy Pedrick, Jurassic Jaunts

    Nov 11, 2021

    A great idea! :-)


  • Sue


    Oct 29, 2021

    Great initiative. We need to help the next generation have access to amazing coutryside


  • Anon


    Oct 29, 2021

    Love being able to sponsor such a worthy cause.

  • Karen Bartha

    Karen Bartha

    Oct 21, 2021


  • Susan Elliott

    Susan Elliott

    Oct 20, 2021

    Hope the kit is passed on to next child when original grows out of size.


  • Anonymous


    Oct 20, 2021

    If you see just one amazing thing you have never seen before you will want to go outside again everyday forever


  • Julie Mullings

    Julie Mullings

    Oct 20, 2021

    Being outdoors is fun. Children are more receptive to learning when they are happy and relaxed and being outdoors is the place. Children can have such fun learning outdoors about all sorts of things.


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About the fundraiser
Gina Bradbury Fox

Gina Bradbury Fox


Gina with her sister tv presenter Julia Bradbury co-founded the free website The Outdoor Guide to encourage all ages & abilities to experience & enjoy our great outdoors. She has both a commercial but philanthropic attitude which makes her quite unique in this sector.

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