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Gina Bradbury Fox

Gina Bradbury Fox is crowdfunding

raised of £1,000,000 target by 84 supporters

Weʼre raising £1,000,000 to provide every state primary school with sets of waterproofs & wellies - enabling outdoor play no matter the weather. Raised to date £75k+!

10 days to go

Don't have time to donate right now?


The Outdoor Guide Foundation is the not for profit arm of The Outdoor Guide - a website developed by outdoor television presenter, Julia Bradbury and her sister, Gina. Our mission is to make the outdoor accessible to everyone - and that starts with children. Children's tv presenter Gemma Hunt is an integral part of the team and whole heartedly supports the quest to enable kids to get outdoors.

Nearly one third of primary school children in the United Kingdom come from families that are living below the poverty line. This means there is little money for household essentials, let alone money left over to buy suitable clothing for outdoor play. That's where we come in. Our aim over the next five years is to donate at least 10 waterproof suits and wellies to every state primary school in the country - all 20,000 of them.

Why? Because we know the importance of time spent outside. Not just for our physical health but for our mental health too. The World Health Organisation has already warned of another looming global pandemic - this time, a mental health crisis. That includes children - 75% of all mental health problems are established by the time someone is 18 years old. Head over to our website for more information .

What are the barriers to getting children outdoors?

Anecdotally we’ve been told that the main reason children aren’t getting outdoors is the lack of appropriate clothing for the inclement weather we have here in the UK.

Chris Rowley, a teacher from the West Pennine Moors told us.

“Currently, we plan ahead and text parents to bring in suitable kit; this has drawbacks as kit is forgotten, or inappropriate for that day’s weather etc. It would be so nice to be able to grab 30 kits straight off the shelf and go out into the countryside at a moment’s notice. The issue is how we would fund purchasing 30 kits. Sadly, as a small school, funding is extremely tight and we only have a limited number of children who have PP funding.”

We’re not talking about anything technical – a pair of wellington boots, waterproof jacket and trousers and you’re ready for anything. We have been negotiating with suppliers and have the support of Dunlop, to find a cost effective way of making these kits available.

Julia Bradbury says, “I am thrilled to be supporting this and encouraging more children to get outside in all weathers! These packs have been sourced as the basic gear that will allow children to have wonderful outdoor experiences, whatever the weather.”

This is how your donation can support children across schools in the UK.

£30.00 – will buy and deliver 1 complete kit to a school

£300.00 – will buy and deliver 10 complete kits to a school

£1,200 – will buy and deliver 40 complete kits to 4 schools

£10,000 – will provide kits for schools you choose in a specific area

Thank you for your valuable support, for further information and to find out how you could get involved or help with our aims, please email: or visit

The Outdoor Guide is a free online hub for all things walking in the UK. The site provides suggested walking routes along with recommendations for places to visit, experience, eat, drink and sleep along the way. For more information please visit

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  • Gina Bradbury Fox 5 months ago
    Gina Bradbury Fox

    Gina Bradbury Fox

    5 months ago

    We're delighted to have CBeebies presenter, Gemma Hunt on board as an Ambassador for our campaign. She joined us in Bristol to launch it back in March 2022.

    Update from the Page owner

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  • Gina Bradbury Fox 2 years ago
    Gina Bradbury Fox

    Gina Bradbury Fox

    2 years ago

    A huge thanks to all that have been and are now supporting this initiative. It's a long road to our ultimate target of circa 20,000 schools, but thanks to some major companies and individuals we are on it! Last week we made our first drop to Edith Weston Primary where Julia and I attended a looong time ago. Dr Sarah Furness, the Rutland Lord Lieutenant kindly presented them. We will be delivering more during November and beyond. Thank you!

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3 years ago

Gina Bradbury Fox started crowdfunding

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Page last updated on: 8/5/2023 18.36



  • Anonymous


    Aug 5, 2023


  • Lisa West

    Lisa West

    Aug 1, 2023

    On behalf of Daniel and his Land Rover!! What a wonderful project! Sorry it's not more!


  • Anonymous


    Jun 20, 2023

    Wonderful charity and much needed, well done!

  • jonathan


    May 9, 2023

    thanks so much for those 2 visitor permits you gave me last week which saved the day. wishing you well and wishing you success jonathan -


  • Cs


    May 9, 2023

    Thank you x


  • Claire and Doug Heck

    Claire and Doug Heck

    Apr 30, 2023


  • Denise Elkes

    Denise Elkes

    Feb 17, 2023

    Brilliant idea. Hope you achieve your target.

Gina Bradbury Fox

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What is crowdfunding?

Crowdfunding is a new type of fundraising where you can raise funds for your own personal cause, even if you're not a registered nonprofit.

The page owner is responsible for the distribution of funds raised.

About the fundraiser
Gina Bradbury Fox

Gina Bradbury Fox

Gina with her sister tv presenter Julia Bradbury co-founded the free website The Outdoor Guide to encourage all ages & abilities to experience & enjoy our great outdoors. She has both a commercial but philanthropic attitude which makes her quite unique in this sector.

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