EarthPercent is the music industry’s climate foundation, co-founded by Brian Eno, working to embed planet-positive action into the music industry. EarthPercent invites those across music to pledge a percentage of income from their records, projects and tours and then works with an Expert Advisory Panel of scientists, researchers and activists to fund the organisations working on the frontline of the climate and biodiversity crises. EarthPercent is the proud partner of Sounds Right in collaboration with the Museum for the UN, a music initiative to recognise the value of NATURE and inspire millions of fans to take environmental action. For the first time, with NATURE now official an artist it can generate royalties from its own sounds to support its own conservation.