Inspired by the courage it takes to fight Cancer, each year The FireFlies cycle 1,000km+ across the French Alps from Lake Geneva to Cannes and arrive during the Cannes Lions advertising festival. Their mission is dedicated to raising awareness and fundraising in the media world in aid of Beating Blood Cancers / Leukaemia.
Early in the New Year The FireFlies are launching an Antipodean tour riding from Christchurch to Queenstown, New Zealand, February 8-14 2015. The tour covers 800kms over six gruelling days, raising money for the Snowdome Foundation and their own fight against Blood Cancers.
The FireFlies Antipodes are committed to raising money for the Snowdome Foundation.
Snowdome’s mission is to accelerate new therapies for Australian blood cancer patients to help them live longer, better lives.
Many worthy Australian charities and foundations raise money for blood cancer research. Others collect donations that fund vital support services for cancer patients and their families.
The Snowdome Foundation is different.
Formed in 2010, Snowdome has a deliberate mission to improving outcomes for Australian men, women and children with blood cancers. We aim to ‘unlock new treatments’ by channelling government and private philanthropic investment into early phase human clinical trials of next-generation drugs and therapies.
In doing so, Snowdome is distinct, yet complementary, to existing efforts from other organisations supporting Australians with blood cancers (myeloma, lymphoma and leukaemia). Our work aims to fill a ‘gap’, rather than overlapping or replicating activities that support the urgent needs of patients with blood cancers in Australia.
No other Australian organisation has this focus for blood cancer.
1 in 3 of us will be diagnosed with some type of Cancer in our lifetime. It is believed that Leukaemia is the model of all Cancers and achieving a greater understanding of this disease will help in the fight against all other forms of Cancer.
