The World Pheasant Association is a UK registered charity dedicated to promoting biodiversity conservation by ensuring the survival of pheasants and related birds (the Galliformes), which are the most important group to humans globally. The group includes the wild ancestors of chickens and turkeys as well as birds such as the Indian peafowl, which have huge cultural significance across Asia. Through our concern for these species, we work to maintain their natural habitats and the cultural values and livelihoods of communities that depend on them.