Every three minutes, someone in the UK develops dementia, a cruel condition which strips people of their memories and abilities.

Almost half of the 300,000 people working in the UK insurance sector will be affected by dementia either directly or through a loved one. Despite this, a great deal of stigma still remains. By bringing dementia into the conversation, you can raise vital awareness and show colleagues that they don't have to face dementia alone.

With no cure, and limited treatments, we need to give people hope for the future by funding more research, accelerating our progress towards a cure.

The day is a unique opportunity for firms across the industry to rise up, and together, transform the dementia research landscape.

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