<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">We want to raise some money and awareness for Alzheimer's Society because it's a fantastic cause, and we know that so many people, and so many of you, will have been touched by dementia somehow. Please help us hit our target of &pound;1000 by donating whatever you can and sharing this link with your friends. Read on to find out about the great work Alzheimer's Society does throughout the UK. </span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">&nbsp;</span></span></p> <p><span style="font-family: Arial;"><span style="font-size: small;"> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;">&nbsp;</span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;">Dementia is a term used to describe various different brain disorders that have in common a loss of brain function. Dementia is caused by degenerative diseases of the brain and there is currently no cure.</span></p> </span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">&nbsp;</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">Alzheimer&rsquo;s Society is the leading support and research charity in the UK for people with dementia and those who care for them.</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">&nbsp;</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">There are currently 700,000 people with dementia in the UK, which will rise to over 1 million by 2025. This condition has a devastating impact on the lives of those affected, and it's thanks to the generous donations of people like you that Alzheimer&rsquo;s Society&nbsp;is able to offer&nbsp;its support, advice and services to people with dementia and their carers.</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">&nbsp;</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;"><span style="font-size: small;">Alzheimer&rsquo;s Society are a source of support</span></span></strong></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">Through&nbsp;its network of over 2000 services, Alzheimer&rsquo;s Society helps over 30,000 people every week, providing a range of practical services for people with dementia and their carers, including home and day support</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">&nbsp;</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;"><span style="font-size: small;">Alzheimer&rsquo;s Society campaigns for a better quality of life</span></span></strong></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">Through campaigning and media activities Alzheimer&rsquo;s Society strive to influence government policies and raise awareness of the challenges faced by people living with dementia.</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">&nbsp;</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;"><span style="font-size: small;">Alzheimer&rsquo;s Society funds research</span></span></strong></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">Dementia research is desperately underfunded in the UK compared to the impact of the condition. Alzheimer&rsquo;s Society funds research into the cause, cure, care and prevention of dementia.</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">&nbsp;</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">Here&rsquo;s how your money could make a huge difference:</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">&nbsp;</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-layout-grid-align: none;"><span style="font-size: small;"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">&pound;5</span></strong><span style="font-family: Arial;"> could pay for ten Society Helpcard packs for people with dementia to assist them in dealing with people in daily life.</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">&nbsp;</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: small;"><strong style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: Arial;">&pound;20</span></strong><span style="color: black; font-family: Arial;"> could support a researcher for a day with the equipment and chemicals needed to develop better treatments in the fight against dementia.</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial;"><span style="font-size: small;">&nbsp;</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: small;"><strong style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: Arial;">&pound;50</span></strong><span style="color: black; font-family: Arial;"> could fund a PhD researcher for one day to continue vital research into understanding the causes of dementia, </span><span style="font-family: Arial; mso-bidi-font-weight: bold;">how it can be treated and, ultimately, to find a cure.</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial; mso-bidi-font-weight: bold;"><span style="font-size: small;">&nbsp;</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: small;"><strong style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: Arial;">&pound;100</span></strong><span style="color: black; font-family: Arial;"> could pay for a brain scan for a participant in a clinical trial to help improve diagnosis of Alzheimer&rsquo;s disease.</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: black; font-family: Arial;"><span style="font-size: small;">&nbsp;</span></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: small;"><span style="color: black; font-family: Arial;">We are deeply grateful for any money you can spare to help Alzheimer&rsquo;s Society lead the fight against dementia. Please donate now and leave a message; we&rsquo;d love to hear about your experiences and opinions. For more information please visit the Alzheimer&rsquo;s Society website </span><span style="font-family: Arial;"><a href="http://www.alzheimers.org.uk/">http://www.alzheimers.org.uk</a><span style="color: black;"> or call their National Dementia Helpline on </span>0845 3000 336<span style="color: black;"> if you have any queries or concerns about dementia.</span></span></span></p>