Man, Fish, Bicycle: it all makes sense now!  I was seduced by the Paris-London bit.  I didn't think I'd qualify for a fashion ride so I'm riding for fish.  EJF is a feisty little charity with a big heart: they work at that juncture where human rights and environmental abuse meet.

 

5 photos: The life boat/surveillance boat that EJF need to replace - it's been terribly effective at monitoring, recording and trying to fight illegal fish.  Second a map of Africa from a big research report by MRAG: countries in extreme poverty like Sierra Leone, who depend on fish for food and trade,are being robbed blind every day - $1bn per annum for sub-saharan Africa alone!  Third a picture of some canned fish, Fish4Ever, it's "my baby" and the best canned fish brand in the world, a pioneer in sustainable and ethical sourcing.  Commercial interlude over.  Next: Juannah, my best friend from years back, from Sierra Leone, my kids - and moi.  Juannah's mother came from Shabro Island where the EJF boat operates.  Fifth, and last, a picture of my brother-in-law and sister.   Why?  Am I running out of ideas?  Richard headed up VSO in Sierra Leone just before the Civil War and Izzie worked at the blind school in Freetown. 

 

So that's my personal linkage, and the fact that I feel a bit guilty for not having done much to stand up against un-fairness and abuse.  I've already hussled suppliers and customers for donations - and these will be roundly lauded on our Fish4Ever website - but PLEASE help me raise more.  As I said, the EJF is a massively effective little charity, but if that doesn't convince you at least my old legs deserve some encouragement...

Merci