<p>Man, Fish, Bicycle: it all makes sense now!&nbsp; I was seduced by the Paris-London bit.&nbsp; I didn't think I'd qualify for a fashion ride so I'm riding for fish.&nbsp; EJF is a feisty little charity with a big heart: they work at that juncture where human rights and environmental abuse meet.</p> <p>&nbsp;</p> <p>5 photos: The life boat/surveillance boat that EJF need to replace - it's been terribly effective at monitoring, recording and trying to fight illegal fish.&nbsp; Second a map of Africa from a big research report by MRAG: countries in extreme poverty like Sierra Leone, who depend on fish for food and trade,are being robbed blind every day - $1bn per annum for sub-saharan Africa alone!&nbsp; Third&nbsp;a picture of&nbsp;some canned fish, Fish4Ever, it's "my baby" and the best canned fish brand in the world,&nbsp;a pioneer in sustainable and ethical sourcing.&nbsp; Commercial interlude over.&nbsp; Next: Juannah, my best friend&nbsp;from years back,&nbsp;from Sierra Leone, my kids -&nbsp;and moi.&nbsp;&nbsp;Juannah's mother came from Shabro Island where the EJF boat operates.&nbsp; Fifth, and last, a picture of my brother-in-law and sister.&nbsp;&nbsp; Why?&nbsp; Am I running out of ideas?&nbsp; Richard headed&nbsp;up VSO in Sierra Leone just before the Civil War and Izzie worked at the blind school in Freetown.&nbsp;</p> <p>&nbsp;</p> <p>So that's my personal linkage, and the fact that I feel a bit guilty for not having done much&nbsp;to stand up against un-fairness and abuse.&nbsp; I've already hussled suppliers and customers for donations - and these will be roundly lauded on our Fish4Ever website&nbsp;- but&nbsp;PLEASE help me raise more.&nbsp; As I said, the EJF is a massively effective little charity, but if that doesn't convince you at least my old legs deserve some encouragement...</p> <p>Merci</p> <p>&nbsp;</p>