Raised: 111%
 
Target: £1,500.00
Raised so far: £1,667.56
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In November I complained to the Advertising Standards Authority about the Elvive shampoo ad which uses Cheryl Cole, even though she uses hair extensions. This story was picked up in the Sunday Times and I was asked to write articles for two newspapers about why I thought it was wrong that a woman with fake hair was selling shampoo.

The story created a lot of interest and I thought it might be a way of raising awareness of the Little Princess Trust which gives wigs and hair pieces to children who have lost their hair through cancer treatments or alopaecia.  These kids deserve the chance to look like Cheryl or even Simon Cowell.

 

So instead of buying Elvive for £2.65 why don't you spend the same amount on making a donation to the Little Princess Trust.  Strike a blow for truth in advertising and make a sick child feel better at the same time.

I am donating fee for newspaper piece as a starter.

Thank you

Daisy

UPDATE:  since I started this page the ASA have decided to investigate the Elvive ad because of the 'public reaction'.  so your donations have made a difference .

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Saw you on Uni. Challenge then heard about the ASA complaint. An author and TV producer, too. Is there nothing you can't do? ;-) Donation by David Williams on 25/01/12

 
£26.50 + £6.63 Gift Aid
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good for you I also sent my hair to them and raised money for cancer research uk Donation by Helen Redfern on 08/06/11

 
£5.00
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Great campaign Daisy - needs another publicity plug somewhere... Donation by Herr Eckstenschenz on 06/01/10

 
£2.65 + £0.75 Gift Aid
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Donation by Gemma on 31/12/09

 
£2.65 + £0.75 Gift Aid

Donation by Marilyn Bull on 22/12/09

 
£10.00
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A small price to pay for a mop of hair Donation by John Munday on 21/12/09

 
£20.00 + £5.64 Gift Aid
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Fantastic cause! Donation by Sonia Wykes on 18/12/09

 
£100.00 + £28.21 Gift Aid
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Hi Daisy This is an excellent charity to and hope this means you've now reached your target! Donation by Angie Mee on 15/12/09

 
£50.00 + £14.10 Gift Aid

Donation by Susan Clarke on 14/12/09

 
£10.00
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Brilliant idea. And a '2-second disclaimer' should not excuse ANY blatantly misleading ad. misleaing Donation by Kit Heneville on 14/12/09

 
£10.00 + £2.82 Gift Aid
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In lieu of Xmas cards, a donation for people who really matter. A great cause. Donation by Maddy & Fran's Team on 13/12/09

 
£10.00 + £2.82 Gift Aid
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Donation by David B. on 13/12/09

 
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Great cause, well done Donation by Anon on 11/12/09

 
£2.65 + £0.75 Gift Aid
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Donation by Lisa Gee on 11/12/09

 
£10.00 + £2.82 Gift Aid
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Hope this helps towards a lovely christmas head of hair for someone.God bless Donation by Helen Johns on 09/12/09

 
£5.00 + £1.41 Gift Aid
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Donation by Anon on 09/12/09

 
£5.00 + £1.41 Gift Aid
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Good luck with your campaign Donation by Teddy on 06/12/09

 
£10.00 + £2.82 Gift Aid
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Well done Daisy - great idea, great cause. Donation by Karl Gilbert on 06/12/09

 
£2.65 + £0.75 Gift Aid
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Donation by anonymous on 05/12/09

 
£5.00 + £1.41 Gift Aid
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Well done Daisy, this is such a worthwhile cause. Donation by Debs Carr on 05/12/09

 
£5.00
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Donation by Katie Fforde on 05/12/09

 
£20.00 + £5.64 Gift Aid
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This is a great cause - thank you for bringing it to the attention of so many people. Donation by Lucy Newman on 05/12/09

 
£2.65 + £0.75 Gift Aid
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andymcdonaldart Well done Daisy! I saw this on Twitter Donation by Andy McDonald on 04/12/09

 
£5.00
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Brilliant idea - glad to contribute. Saw the info on Twitter Donation by Mrs Sarah Siddons on 04/12/09

 
£5.00 + £1.41 Gift Aid

Donation by Angela Dryden on 04/12/09

 
£5.30 + £1.49 Gift Aid
Donate now
 
* Total raised online: £1,667.56
  Offline donations: £0.00
  Mobile donations: £0.00
  Total Raised: £1,667.56
  Gift Aid plus supplement: £372.34

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