So it’s that time of the year again! We thought rather than just create another pointless Christmas campaign, we would give something back to those who need it most... while trying our damnedest to make James ill. 

Its simple. Get James to eat 500 mince pies in just 12 days and we will donate £500 to the Make A Wish Foundation.

Why James you ask?
Well, everyone else in the office loves mince pies, so we thought it would be best to put somebody who really HATES mince pies in the hot seat!

Support the cause, feed James a pie, and make a donation via the site, and together we can make James dread Christmas forever more.

How do I get involved?
Lets be honest... our donation is a given... but if you want to be more invloved  you can happily give what pennies you can afford to spare. I promise it will take just a few minutes of your time... and you can visit the site to see the video of him eating YOUR pie. go to http://www.welove72.com/xmas2009 !