Insurance United Against Dementia is an Alzheimer’s Society movement created and championed by leaders from across the insurance industry. We're raising £10 million to fund vital research to take on the 21st century’s biggest killer.

On the day of giving, we want as many people as possible in the industry to pledge their support. However big or small, every donation counts and will help us move closer to our ambition of funding vital dementia research.

Some of your firms will have set up their own team page where you can donate, and compete against your peers across the industry. Just scroll down to find the link to the team page, or visit justgiving.com/companyteams/IUADday

If your company isn't signed up, don't worry, you can still donate to our main Insurance Day of Giving page, right here! 

Don't forget to share on social media using the hashtag #IUADday - you might win our Social Superhero prize! We'll also randomly pick a Star of the Century - someone from of the first 100 people to donate on the day itself.

Thank you so much for supporting the Insurance Day of Giving. Together, we will transform the lives of people affected by dementia.