<p> <p class="MsoNormal" style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 0pt; margin-left: 0cm; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 1.3em; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: white; color: #73645d; line-height: 1.25; text-align: justify; padding: 0px; border: 0px initial initial;"><strong style="border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;"><span style="border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: #1c1c1c; padding: 0px; margin: 0px; border: 0px initial initial;"><span style="border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: small; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;">What is it?</span></span></strong></p> <p class="MsoNormal" style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 0pt; margin-left: 0cm; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 1.3em; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: white; color: #73645d; line-height: 1.25; text-align: justify; padding: 0px; border: 0px initial initial;"><span style="border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: small; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;"><span style="border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: #1c1c1c; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;">On Sunday 11 March 2012 a team of JCB employees will swim the equivalent of&nbsp;</span><span style="border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: black; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;">Shakespeare Beach, Dover to Cap Gris Nez, France.<span style="border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; padding: 0px; margin: 0px; border: 0px initial initial;">&nbsp;</span></span></span><span style="background-color: transparent; font-size: small; color: black; line-height: 1.25;">Whilst the actual distance for the Channel Swim is 21 miles, the true swimming distance (allowing for tides and shipping) is 22 miles which for pool challenges is 1416 lengths of a standard 25m pool.</span><span style="background-color: transparent; font-size: small; color: black; line-height: 1.25; text-decoration: underline;"><strong><span style="border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;">&nbsp;I'm swimming 2 kilometres.&nbsp;</span></strong></span><span style="background-color: transparent; font-size: small; color: black; line-height: 1.25;">The team have also registered to take part in the London 2012 Gold Challenge and in addition to the 1416 lengths the team will swim a further 596 lengths making a grand total of 2012 lengths.</span></p> <p class="MsoNormal" style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 0pt; margin-left: 0cm; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 1.3em; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: #ffffff; color: #73645d; line-height: 1.25; text-align: justify; padding: 0px; border: 0px initial initial;"><span style="border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: black; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;"><span style="border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: small; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;">&nbsp;</span></span></p> <p class="MsoNormal" style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 0pt; margin-left: 0cm; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 1.3em; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: white; color: #73645d; line-height: 1.25; text-align: justify; padding: 0px; border: 0px initial initial;"><span style="border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: small; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;"><strong style="border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;"><span style="border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: #1c1c1c; padding: 0px; margin: 0px; border: 0px initial initial;">Why are we doing it?</span></strong><span style="border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: #1c1c1c; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;">&nbsp;</span></span></p> <p style="margin-top: 0px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 1.3em; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: #ffffff; color: #73645d; line-height: 1.25; padding: 0px; border: 0px initial initial;"><span style="background-color: transparent; text-align: justify; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 10pt; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #2f2f2f; padding: 0px; margin: 0px; border: 0px initial initial;">All the money raised will go to the NSPCC "Reaching Out For Children in Staffordshire" Appeal which JCB is supporting as a company.<span style="border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; padding: 0px; margin: 0px; border: 0px initial initial;">&nbsp;&nbsp;</span>The appeal is enabling the NSPCC to purchase and refurbish a building in Newcastle Under Lyme which will help vulnerable young people at risk of cruelty.</span></p> </p>