I will be cycling from Amsterdam to Berlin in August to raise money for the Environmental Justice Foundation. I will be accompanied by 6, fantastic, cycle crazed ladies, who will be pounding the pedals the full 900km with me. We aim to do the ride in 8 or 9 days that's over 100km per day, and camp en route. Please help me, help EJF and raise as much money as possible.

I first became aware of EJF when researching ethical fashion. The aim of the Great Fashion Cycle is to raise awareness and essential funds for the Environmental Justice Foundation’s environmental and human rights work with a focus on the Pick Your Cotton Carefully campaign. It's focus is ending the use of forced child labour and harmful pesticide in the cotton industry (read more about the campaign below).

If you also enjoy cycling EJF are also organising two charity cycle rides London to Paris this summer. For more info. go to http://www.ejfoundation.org/page673.html

Whether it is state enforced, or child trafficking, millions of children around the world face severe exploitation in cotton production. In Uzbekistan, the world’s 3rd largest exporter of cotton, the government closes schools and packs children, from the age of 7 off to pick the annual harvest.

Child labour in Uzbekistan does not result from poverty or family need – it is uniquely modern-day slavery where children are forced by the state to work in a sector which directly benefits one of the world’s most brutal, corrupt and repressive regimes. EJF’s work changing this has had significant impact over the past 5 years and has been Highly Commended at international awards for ‘Effective Campaigner of the Year’.

EJF also campaigns for a global ban on the most toxic pesticides which in total kill over 20,000 people a year.

Deadly pesticides, like Endosulfan, continue to poison people and the planet and remain a serious health hazard for those working in the fields. EJF are working to end this and other environmental and social abuses and a Global Ban on this deadly pesticide is in sight...

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