After the #nomakeupselfie craze which raised £8m for Breast Cancer Research arose the cockinasock hashtag. #cockinasock involved guys getting naked and putting their ‘parts’ in a sock, taking a selfie and posting it on social media with texting donation information for their chosen charity. This immediately started trending and raising money like the #nomakeupselfie. 

Together with Schön Magazine we decided to photograph a fashion editorial using the #cockinasock idea to help spread awareness and raise money for Cancer Research UK. We got AMCK & D1 Models to provide the boys, Blow PR donated the fashion, S Management provided a make up artist, Pixi Pixel gave us lighting & The Forge UK provided the retouching and studio.

Please show your support & donate to Cancer Research UK for the life saving work they do to help cure testicular cancer.

Donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving – they’ll never sell them on or send unwanted emails. Once you donate, they’ll send your money directly to the charity. So it’s the most efficient way to donate – saving time and cutting costs for the charity.