CTO UK - The MO'st Spectacular
on 3 November 2009
on 3 November 2009
Movember is an annual, month-long celebration of the moustache, highlighting men’s health issues, specifically prostate cancer.
Mo Bros, supported by their Mo Sistas, start Movember (November 1st) clean shaven and then have the remainder of the month to grow and groom their moustache. During Movember, each Mo Bro effectively becomes a walking billboard for men’s health and, via their Mo, raises essential funds and awareness for Movember’s men’s health partner – The Prostate Cancer Charity. At the end of Movember, a series of Gala Partés are held to thank Mo Bros and Sistas for their support and fund raising efforts.
Movember has continued to grow each year, both in terms of participation numbers and funds raised. In its first year, 30 Mo Bros took part in Movember and last year, across the globe more than 173,000 Mo Bro & Sistas got on board, raising more than £14 million across the Movember’s men’s health partners globally.
To date, Movember has raised over £30 million globally for the fight against prostate cancer and depression in men. And, more importantly, as a direct result, male awareness of health issues has improved with Movember helping to spread health messages directly to millions of Mo Bros & Sistas around the world.
Going forward, Movember will continue to work towards helping to change established habits and attitudes and make men aware of the risks they face, thereby increasing early detection, diagnosis and effective treatment.
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