From sponsored treks to corporate auctions, the team will leave no stone unturned on the mission to fill the coffers. 

“Ever since the company was founded, we’ve been determined to exist for far more than commercial gain,” explains CEO Tim Mercer. “And over the years, we’ve learnt that giving back isn’t just the right thing to do – it brings us together as a team too.

“That’s why some of our fundraising efforts centre on pushing ourselves and taking on personal challenges or feats of endurance. At the other end of the scale, we’ve also come up with ideas that are, quite frankly, pretty daft, so we can have fun at the same time as doing something good.”

Reflecting on the reasons for choosing Borne – an organisation dedicated to saving lives, preventing disability, and creating lifelong health for mothers and babies – Tim adds: “Our families are what we seek to protect the most, and with premature birth an ongoing problem that nobody understands, there seemed no better cause.

“It is the leading reason for childhood mortality in the world today. More significant than infection, trauma or cancer, it affects some 15 million babies across the world every year – including nearly 60,000 in the UK. So, we want to do our bit to help stop babies being born too soon. And we hope we can drum up a fair amount of support for our varied efforts.”

Now, Vapour boss Tim Mercer has signed up for his toughest fundraiser yet. On 19 May, our CEO will don his boxing gloves and step into the ring for the CRN Fight Night, at The Brewery in London.