On the 30 of March 2012 Brain Tumour Research and its member charities will be encouraging nurseries, schools, colleges, universities, public sector bodies and office workers to make a donation in order to wear a hat for the day in aid of the charity’s annual ‘Wear a Hat Day’. The campaign aims to raise awareness regarding the prevalence of brain tumours and the need for vital research.

 

‘Wear a Hat Day’ is an annual awareness day which encourages people to make donations to wear a hat to school or in the office. This year Brain Tumour Research is also encouraging students and workers nationwide to challenge their ‘head’ to wear a hat for the day. From sponsored silences to charity runs and office bake-offs, organisations around the country are being encouraged to raise money in any which way they see fit in order to sponsor their ‘head’ to wear a hat.



Brain Tumour Research receives less than 1% of national cancer research spending in the UK yet the deadly disease kills more children and people under the age of 40 than any other cancer.  ‘Wear a Hat Day’ is a fun way of increasing awareness and getting people raising money for an often overlooked form of cancer”.

 

Brain Tumour Research has recruited the help of Kate Langrish-Smith, crowned ‘Hat Maker of the Year 2010’, to develop the official range of campaign hats. Instructions to make your own bespoke hat will be available to download from the website alongside another downloadable PDF which will allow you to create your own hat simply out of paper. These interactive features allow everyone to access and support the campaign and both DIY hats will be accompanied by an online instructions video.   

 

Philip Treacy, celebrity hat designer and patron to the charity, comments: “Fashion is a feeling and a mood and therefore how better to express your passion and commitment to a subject such as brain tumour research than by wearing a fantastic hat?  It immediately creates a statement and it doesn't matter what the hat is or how much it costs; everybody who gets involved will feel a million dollars on the day, whilst also raising much needed research funds and awareness."

 

 Philip has also contributed to the campaign by providing an image of a hat that he has designed for an exclusive brooch that will be available as a limited edition. This brooch will be available for purchase through the team on 01296 733011 and can be seen on the website, alongside this year’s wear a hat badges which are available for sale during March – brain tumour awareness month.