Story
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<p><span style="font-size: 11.5pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">As many of you know, I work for Fairtrade, so let's clear one thing up straight away - no I am not asking you to donate towards my salary!</span></p>
<p><span style="color: #000000;"><span style="font-size: 11.5pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">I am raising money for the <strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Fairtrade Innovation Fund</span></strong> - something very different.... </span></span></p>
<p><span style="color: #000000;"><span style="font-size: 11.5pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Fairtrade is a lifeline to millions of people across the world, but there are many millions more to whom the benefits could be extended if only they could be part of it too.</span></span></p>
<p><span style="color: #000000;"><span style="font-size: 11.5pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">The <strong><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Fairtrade Innovation Fund </span></strong>does exactly this - it provides support to those outside Fairtrade to be able to participate. It brings the security of better working conditions and a sustainable income to those that arguably need it most.</span></span></p>
<p><span style="color: #000000;"><span style="font-size: 11.5pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">My bike ride from Land's End to John O'Groats will involve me taking some 300,000 pedal revolutions and I would like to think that each one is a step towards supporting the fund. My target of £3,000 represents a penny per revolution so please help me keep turning those pedals by giving as generously as you can.</span></span></p>
<p><span style="color: #000000;"><span style="font-size: 11.5pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">We estimate that it costs about £150 to bring a new participant into Fairtrade which means that if I raise £3000 that's twenty more families being given the opportunity to work their way out of poverty.</span></span></p>
<p><span style="color: #000000;"><span style="font-size: 11.5pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">960 miles... in 9 days...300,000 pedal revolutions... That's a lot! The thought of it is making me saddle sore already!!! A penny per revolution is my target but it would be great to better that - please give what you can.</span></span></p>
<p><span style="color: #000000;"><span style="font-size: 11.5pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Many thanks.</span></span></p>
<p><span style="font-size: 11.5pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"> </span></p>
<p><span style="font-size: 11.5pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"> </span></p>
<p><span style="font-size: 9pt; color: #333333; font-family: &amp;amp;amp;"><span style="font-size: 9pt; color: #333333; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Facts about JustGiving:</span></span><span style="font-size: 11.5pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"></span></p>
<p><span style="font-size: 9pt; color: #333333; font-family: &amp;amp;amp;"><span style="font-size: 9pt; color: #333333; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">(1) Donating through JustGiving is simple, fast and totally secure.</span></span><span style="font-size: 11.5pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"></span></p>
<p><span style="font-size: 9pt; color: #333333; font-family: &amp;amp;amp;"><span style="font-size: 9pt; color: #333333; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">(2) Your details are safe with JustGiving – they’ll never sell them on or send unwanted emails.</span></span><span style="font-size: 11.5pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"></span></p>
<p><span style="color: #333333;"><span style="font-size: 9pt; font-family: &amp;amp;amp;"><span style="font-size: 9pt; color: #333333; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">(3) Once you donate, JustGiving send your money directly to Fairtrade and make sure Gift Aid is reclaimed on every eligible donation by a UK taxpayer. It’s means we raise more and save time and effort in the process.</span></span></span></p>
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