From http://www.armpitsforaugust.com/about-the-campaign/

"Participants will grow underarm hair for one month, and get friends and family to sponsor them to raise money for Verity, the charity for Polycystic Ovarian Syndrome (PCOS) sufferers.

PCOS is something a lot of women have, but it’s hardly ever talked about. A common symptom of PCOS can be hirsutism (excessive hair growth), so by growing our body hair we are working towards having pride in our body hair, not shame. Armpits4August will provide a stimulus and safe space to discuss women’s often complicated, emotional, or embarrassing experience of body hair. We believe the shame a lot of women feel about their body hair is a consequence of living in a society that regulates, controls and dictates that women’s bodies must conform to incredibly narrow beauty standards. This creates a physically, socially, and mentally damaging image of what is ‘natural’ – an image that turns out to be no more than an idea. There is no standard, universal, typical – let alone ‘normal’ – pattern of body hair for women. We think that the display of underarm hairgrowth in August 2012 will be one way of demonstrating this, so we will also construct an online archive of photos to show the diversity of hair that we have: colour, shape, density, texture, speed, etc. We will also be providing you with resources for other creative events to celebrate your body hair, such as body hair mapping, pit pamper parties, discussion groups, and more!"

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