Thanks for taking the time to read this - As Patron of the Global White Lion Protection Trust I'm eager to raise people's awareness around the fact that wild lion populations have declined by 90% in my lifetime and if we don't act now wild lions will be extinct in 10 years. How do we explain to our children that the king of animals is extinct because we caused their demise? White Lions are even more threatened because their beauty and rarity makes them the most sought after by trophy hunters who kill them to hang a lion's head on their wall.

If we want to take on the qualities of lions - courage, leadership and lionheartedness then we need to revere them and not kill them.

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