<p>Raising money for the NSPCC rather than just engaging in slacktivism.</p> <p>See the below link for more details;&nbsp;</p> <p><a href="http://www.c64glen.com/2010/12/cartoon-facebook-avatars-and-the-nspcc/">http://www.c64glen.com/2010/12/cartoon-facebook-avatars-and-the-nspcc/</a></p>